Vogue’s September cover is here and it’s big—really, really big. The cover and its corresponding pull-out boast nine of today’s most popular models, including Karlie Kloss, Joan Smalls, and Cara Delevingne.
The cover, which was shot by Mario Testino, dubs this exclusive crew “The Instagirls,” a group of women who are not only “savvy on social media,” but use the social network to build and expand their brands while simultaneously “single-handedly catapulting themselves to this generation’s version of supermodel status.” Exhibit A: That time Cara Delevingne made history live-Instagramming her Giles Deacon runway walk. Wow, I only use Instagram to share photos of, like, landscapes, so that must be why I’m not an Instagirl (yet).
Unsurprisingly, these ladies are not only popular on Instagram and favored by Anna Wintour, but also incredibly successful at, y’know, their jobs—Joan, Cara, and Karlie were just named on Forbes’ list of highest paid models for 2014. One of the the most important things when signing a new face to a company these days? Number of Instagram followers, y’all. Fewer brunch pics, more head shots, K?
Surprising, though, are the models with major Insta followings who appear to have been left off the cover, like Jourdan Dunn (with more than 700,000 Instagram followers), Chanel Iman (with 600,000 plus), or Barbara Palvin (with over a million, though her connection to Justin Bieber and One Direction might have a little something to do with that). But! We haven’t seen Vogue’s accompanying article yet, so maybe there’s a fancy algorithm the glossy is using that we just don’t know about?
In any case, in addition to posing gloriously outside, the ladies also dressed down and posed in terrycloth for Testino’s “Towel Series.” Have whiter teeth, guys, I dare you. JK, that’d be impossible.
Head over to Vogue’s website to watch the ladies discuss their “supermodel” status, how to pose, and more.