Everyone knows that Michael Jackson's the King of Pop, but the King of Twitter, too?

Jackson’s “A Place With No Name” music video premiered worldwide exclusively on the late icon’s Twitter account Wednesday night (August 13), marking the first time the social media site has ever premiered a music video.

In the same instant, New York fans were able to catch the video on an enormous Sony screen in Times Square.

It’s time! The first ever premiere of "A Place With No Name" right now on Twitter #MJXSCAPE https://t.co/rRA0KJEBpg

— Michael Jackson (@michaeljackson) August 14, 2014

The Samuel Bayer-directed clip begins on a beach then segues to the desert, as black-and-white images of a female dancer and a dancing MJ are insterspersed.

“I walked down towards the end of the road, and in the fog a woman appeared/S he said don't you worry my friend I'll take care, take my hand, I'll take you there,” he sings.

At the midway point, the visuals switch to color, where Bayer employs outtakes and behind-the-scenes footage of the XSCAPE singer that was shot for “In The Closet” -- footage that had been kept in a vault since 1992.