Why Does One Direction Have To Steal Their Own Fragrance?

This mission is truly impossible.

Dang, One Direction‘s new fragrance ad is high stakes. The guys began teasing a big announcement on Twitter yesterday, and today they delivered the commercial for their new fragrance. Yes, it’s different than the behind-the-scenes ad from a few weeks ago—for one, there are no cuddly teddy bears. There is only Mission Impossible-style action, OK?

One Direction, You & I Jenny Shafei

The video opens on a shot of You & I. It’s on a pedestal, surrounded by lasers. This is an important scent, I guess.

One Direction, You & I Jenny Shafei

Um, don’t freak out, but there is a thief. An elusive person, dressed all in black.

One Direction, You & I Jenny Shafei

Wait, there are four more of them. This is a big team for such a (seemingly) minor heist.

One Direction, You & I Jenny Shafei

Wait. I know these guys. They’re not criminals—they’re the five members of everyone’s favorite boy band!

One Direction, You & I Jenny Shafei

This, FYI, is what Harry’s hair looks like after it’s been under a mask. Harry and I aren’t that different, after all.

One Direction, You & I Jenny Shafei

It’s a good thing these guys are in the most successful boy band in the world, TBH, because I’m not sure they would cut it in any time-sensitive, thieving situations. Niall, for instance, gets a foot to the face. I bet he needs a long whiff of You & I after this.

One Direction, You & I Jenny Shafei

Harry and Zayn simply spin around one another. Harry, by the way, has managed to put his hair into a tiny ponytail. He’s gotta keep his hair out of his eyes when potentially stealing something of value, y’know?

One Direction, You & I Jenny Shafei

Liam, ultimately, snags the bottle. Congrats, Liam, bb! You are now the proud owner of a fragrance you helped create.

One Direction, You & I Jenny Shafei

If you need One Direction in the near future, they’ll just be hanging here. I guarantee they didn’t think out a feasible plan of escape.

For those who are eager to add You & I to your ever-expanding 1D fragrance collection, you’ll have your chance soon. In fact, if you’re in the U.S., you can place your pre-order tomorrow. You & I also comes in a candle, body lotion, and shower gel. Your whole life can smell like mango and grapefruit, if you so choose. I think it’s a wise choice.

You can watch the full commercial below—enjoy!