Dang, One Direction’s new fragrance ad is high stakes. The guys began teasing a big announcement on Twitter yesterday, and today they delivered the commercial for their new fragrance. Yes, it’s different than the behind-the-scenes ad from a few weeks ago—for one, there are no cuddly teddy bears. There is only Mission Impossible-style action, OK?
The video opens on a shot of You & I. It’s on a pedestal, surrounded by lasers. This is an important scent, I guess.
Um, don’t freak out, but there is a thief. An elusive person, dressed all in black.
Wait, there are four more of them. This is a big team for such a (seemingly) minor heist.
Wait. I know these guys. They’re not criminals—they’re the five members of everyone’s favorite boy band!
This, FYI, is what Harry’s hair looks like after it’s been under a mask. Harry and I aren’t that different, after all.
It’s a good thing these guys are in the most successful boy band in the world, TBH, because I’m not sure they would cut it in any time-sensitive, thieving situations. Niall, for instance, gets a foot to the face. I bet he needs a long whiff of You & I after this.
Harry and Zayn simply spin around one another. Harry, by the way, has managed to put his hair into a tiny ponytail. He’s gotta keep his hair out of his eyes when potentially stealing something of value, y’know?
Liam, ultimately, snags the bottle. Congrats, Liam, bb! You are now the proud owner of a fragrance you helped create.
If you need One Direction in the near future, they’ll just be hanging here. I guarantee they didn’t think out a feasible plan of escape.
For those who are eager to add You & I to your ever-expanding 1D fragrance collection, you’ll have your chance soon. In fact, if you’re in the U.S., you can place your pre-order tomorrow. You & I also comes in a candle, body lotion, and shower gel. Your whole life can smell like mango and grapefruit, if you so choose. I think it’s a wise choice.
You can watch the full commercial below—enjoy!