If you’ve seen Drake’s visual opus, aka the “Worst Behavior” video, you’re already familiar with Hood By Air. The NYC neo-goth streetwear line, helmed by Shayne Oliver, has built a loyal following in the rap world, for good reason—HBA’s designs are effortlessly striking, political, and fun; Kanye, Rihanna, and A$AP Rocky are also fans. Now it seems like we’ll be seeing a lot more of Hood By Air in the future.
In an interview with Style.com, Oliver revealed that HBA is in major expansion mode. The designer, who’s done a stand-up job of offering a mix of runway and accessibly priced pieces so far, will continue to do just that, but on a larger scale. This coming fashion month, HBA will have not one but TWO shows. Translation: There will be twice as much clothing for us to covet—not to mention another opportunity for Kanye and A$AP cameos. There will be a show for wardrobe pieces (from here on out marked with tags that read “Hood By Air”) and printed pieces (HBA) during NYFW and then an artisanal collection, which will be shown in Paris. What exactly does an “artisanal collection” consist of? We can only guess and hope that there will be more stunners like these Timbs decked out with Swarovski crystals and more runway theatrics along the lines of the voguing that happened during Oliver’s Fall 2014 show.
The global domination doesn’t stop there. HBA will also be opening up a brick-and-mortar store presumably in NYC. Up to this point, the brand has mostly been sold by VFiles. “VFiles was acting like a retail space for us, in a sense,” Oliver said. “Now we have the space to do it on our own. Our energy as opposed to having it be embedded in a VFiles situation. They’re growing their own culture, and we’ll be growing our own as well.”
There’s no word yet on when HBA’s potential IRL outpost would open but it’s already topping our Most Anticipated Stores list.