Chapman Baehle

Here’s The Story Behind MAGIC!, That Band That Sings That Random Reggae Song, ‘Rude’

It came... from Canada!

If you listen to the radio, then it’s likely that “Rude,” the sleeper hit of the summer, has been playing on a dubiously welcome loop in your head since October 2013. Or… you have no idea what I’m talking about or if the band is called Rude and the song’s called “MAGIC!” or the song’s called “Rude” and the band’s called “MAGIC!” (It’s the latter.)

“Rude” has been quietly crawling up the charts — all the way up to the No. 2 spot on the Billboard Hot 100 and the Digital Downloads chart behind Iggy Azalea’s “Fancy.” The multi-platinum adult-contemporary beachcore track is currently chilling at the top of the charts in the United States, New Zealand and Australia. If Iggy’s “Fancy” is the audacious misfit pep rally of summer jams, “Rude” is right behind it bringing up the rear, politely golf-clapping to announce its presence, in the most unassuming Canadian of ways.

So how are there members of the general music-consuming human race who still can’t tell “Rude” from MAGIC!? Somehow we’ve let ourselves become a people divided between those who’ve never heard the tepid, reggae-Lite radio hit that feels like Sublime and Train hopped a plane for a week’s vacation in Montego Bay, and people who’ve collectively clicked on the video 33,046,117 times.

You might know MAGIC!, but do you really know MAGIC!?

If you find yourself humming a few bars of a Police song that isn’t a Police song that isn’t a Jason Mraz song that invaded your brain when the breezy, sing-songy hook got stuck in your head when you heard it blasting out of a car, know that it’s not magic. It’s MAGIC!. And it came from Canada. Here’s what else you need to know about summer’s “Rude” boys.

MAGIC! is from Canada.

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