Fat Joe’s ‘Another Day’ Video Raises Kidnapping Awareness

Joe Crack gets MTV's Jam of the Week.

Fat Joe has always represented for his hood but with his new video, Don Cartagena tells a drastically different story.

“Another Day,” which premiered Sunday (May 18), on MTV Jams as the station’s Jam of the Week, features Joe, Rick Ross, French Montana and Tiara Thomas. If the track sounds familiar to you, there’s a reason: it draws inspiration from Queen Latifah’s 1993 single “Just Another Day.”

While Tiara Thomas and French rework the memorable hook, Joe Crack spits about the ills of the world with a focus on children who have been kidnapped. “All I hear is sirens, the sound of guns blasting/ A little girl is missing but ain’t nobody asking,” he raps compassionately.

At the close of the video, the MTV2 “Off the Bat” host flashes a few key statistics across the screen. According to Joe’s estimation, 2,000 children go missing every day and 42 percent of missing children are African American and 28 percent are hispanic.

Mentally been many places, but I'm Brooklyn's own. Hip-hop gives me life!
@RobMarkman