Actually, she’s demanding it, saying “give me that crown, bitch” on the latest track off her upcoming third solo album of the same name.
In the accompanying video, the British singer appears wears a hoodie and garish gold chain harmonizing under a blue light, punctuated by psychedelic flashes that ping pong from blue to red to yellow and back again.
With a convincing swagger, the It’s Not Me, It’s You chanteuse bops to and fro, singing about her menstrual cycle as if she were channeling some Jay Z lyrics: “It makes me angry, I’m serious, but then again, I’m just about to get my period/Periods, we all get periods.”
Allen switches up her wardrobe, though, sporting a bob hairdo, bamboo earrings and a yellow strap top, for the portion of the song where she name checks music’s biggest divas: “Ri-Ri isn’t scared of Katy Perry’s roaring, Queen Bey’s gone back to the drawing/Lorde smells blood yeah, she’s about to slay you, Kid ain’t one to f–k with when she’s only on her debut/ We’re all watching Gaga, LOL haha, dying for the art so really she’s a martyr.”
The tongue-in-cheek video ekes along, still immersed in hallucinogenic visuals, flipping to a long-haired Allen as a flower child, backlit by sunlight and the cosmos, as she croons with her best look of innocence of her impending pop regime: “Give yourselves to me, I am your leader, let me be Sheezus.”
And while it sounds like she’s out for the diva throne, when Allen talked to MTV News last month about the single, she said she really found the whole competition “ridiculous.”
“It’s kind of ridiculous because I name-check Beyoncé, Katy Perry, Rihanna and Lorde, and I don’t think that I could even possibly take one tiny diamond off of any of their crowns,” she explained. “The idea of the song is the ridiculousness that there even is a Sheezus.”