If you get puked on by a half-naked woman during a concert while riding a mechanical pig with an apple in its mouth, chances are people are going to notice.

And If you're Lady Gaga and it all goes down during a hyped gig at the SXSW Festival in Texas, people are definitely going to notice. And that's kind of the point, isn't it?

Now back to the puke part. Mother Monster got some flack from, among others, Demi Lovato, for inviting a performance artist on stage in Austin to regurgitate green and black liquid on her earlier this month. During an appearance on the "Today" show on Friday (March 21) to preview her [article id="1724550"]"G.U.Y." video[/article]
, Gaga said she fully expected, and welcomed, the backlash.

It wasn't surprising to her that the recent vomit-art performance at SXSW made headlines and drew some complaints. "Millie and I know that not everybody is going to love that performance," she said of the messy collaboration with [article id="1724325"]performance artist Millie Brown[/article]
. "But we both really believe in artistic expression and strong identities. I support her in what she does and ARTPOP, my new album, is about bringing art and music together in the spirit of creative rebellion."

For Gaga and Brown, that performance embodied art in its purest form. "We totally understand that some people won't be into it," Gaga said. "Did we want the controversy? I suppose it doesn't matter. We don't make things for any intention in particular other than in the spirit of entertaining the crowd and creating something that is really for the moment."

When MTV News spoke to Brown shortly after the performance, she rejected the complaints that it glorified bulimia.

"I can understand why people would make that association, but my performance really is not a statement about eating disorders themselves," Brown said. "It's like using my body to express myself. I think a lot of people understand that I'm not trying to punish myself and my body in that way. I obviously do not intend to promote bulimia. I think a lot of people who actually have suffered from eating disorders have found my performance very liberating -- have come up to me personally and expressed that. So I think it has actually affected a lot of people in a positive way rather than negative."