The “Girls” band will play hits from their 2013 self-titled album and compete in the new Woodie Award category, the “Cover Woodie,” which honors artists who’ve taken huge hits and made them their own. The Manchester quartet’s chilled out, moody take on One Direction’s “What Makes You Beautiful” will go up against Bastille (Miley Cyrus’ “We Can’t Stop”), Arctic Monkeys (Drake’s “Hold On We’re Going Home”), Vampire Weekend (Robin Thicke’s “Blurred Lines”), Sam Smith (Bruno Mars’ “When I Was Your Man”) and Low (Rihanna’s “Stay”).
“We love SXSW and The Woodies will be THE party to be at,” said 2013 MTV Artist to Watch the 1975. “We cannot wait to get back to Austin!” The quartet are also nominated for the emerging artist “Breaking Woodie” award.
Fans can vote for their favorite nominee on Twitter, Instagram and Vine by using custom hashtags with “#vote” in front of the name of the artist they support (#votebastille, #votearcticmonkeys, #votevampireweekend, #votesamsmith, #votelow, #votethe1975). A half-hour 2014 mtvU Woodie Awards special will air on MTV and mtvU on March 16 at 8 p.m. ET/PT, celebrating the award winners and showcasing some of the best performances from the show.
The open-air mtvU Woodie Award Festival show will kick off this year’s Woodie action during the South By Southwest festival on March 13, with performances from up-and-coming rapper Vic Mensa and the live debut from Fun. guitarist Jack Antonoff’s side project, Bleachers.
Nominations for the 10th annual event are led by Arcade Fire, who are up for the new My Way category honoring innovation, as well as Best Video and Performing Woodie. Other multiple nominees include: Lorde, Daft Punk, Beyoncé, Drake, Jay Z, Pharrell, Imagine Dragons, Bastille, Disclosure, Chance the Rapper and A$AP Rocky.
The night’s biggest honor, Woodie of the Year, will pit Grammy winner Lorde against Pharrell, Dragons, Disclosure, Drake and Zedd.