When do you feel most empowered? Is it when you’re listening to Taylor Swift? Is it when you ace that test at school? Or maybe it’s just when you actually make it to work on time. Whatever it may be, MTV and COVERGIRL want to know about it.
A #covermoment is when a woman feels most beautiful and empowered — whether it be rocking new nail art or graduating as valedictorian. It’s a moment that celebrates the uniqueness that is you. And there’s a way you can share it with the world on covermoment.com.
Share your selfie, group shot with your friends or whatever on Instagram and Twitter with the hashtag #covermoment and the COVERGIRL aggregator tool will snatch your photos and share them with others. Check out covermoment.com to see how the tool has pulled together the photos of confident, independent and authentic chicks just like you — including celebrities, artists and fans. Becky G and NERVO have already been featured!
NERVO define a #covermoment as feeling “sexy and confident,” and say they like to go with a bold eye when they’re feeling daring. “Doing our makeup is almost a ritual for us,” they told MTV News while talking about hitting the stage.
The sections of the tool are simple, and they’re found at the bottom of the page. “#covermoment” seamlessly aggregates and curates articles, posts and videos together with user generated content. There’s a big “spotlight” where your pics turn up. The “trends” tab has the latest mix of pop culture and beauty as told by articles, blog posts and video. “Beauty” is a dedicated section on what’s fresh in the beauty world, complete with tips and tricks to up your glam game with the help of COVERGIRL and their breadth of products and talent. And, at “my #covermoment,” you can link your Twitter and Instagram accounts. How easy is that?
Now get started!