Justin Timberlake is holding nothing back. On Monday (March 18), he announced that his website will roll out special behind-the-scenes content each day this week around the making of The 20/20 Experience, which hits stores Tuesday.
Justin's keeping his "20/20 vision" theme going, as fans have to unlock the site to get to the goodies. How do you unlock it? By getting the password from an eye chart, of course.
Day 1 of the exclusive content included his explanation on how Justin derived the album's title. "As we were going through the recording process, I felt like there was a lot of the sounds that seemed very visual, if that sort of makes sense," he said. "So I came up with this whole idea about music that you can see, and that's what really gave me the idea for the album title, The 20/20 Experience, which obviously is a play on vision."
The site also contained a number of audio clips and a swanky black-and-white photo gallery from the album's recording sessions last summer. Oh, and how's this for special access: Fans can even sign up to win a trip to attend both of Jay-Z and JT's New York City Legends of the Summer tour dates as a VIP.
In an effort to be as inescapable as possible, JT allowed fans to stream the entire album on iTunes for free last week. And Roots drummer ?uestlove confirmed that a release date has been set for a second volume. "20/20 Vol. 2 comes out in Nov. 10 songs now ... 10 songs later = 20 vision," he wrote on an okayplayer.com message board.
What will Day 2 hold? We'll be hitting JustinTimberlake.com to unlock the magic as well.