Why shouldn’t Slaughterhouse enjoy all of their recent success? For years, Royce da 5’9″, Joe Budden, Joell Ortiz and Crooked I have been putting in some serious work in hip-hop’s underground, not always receiving their just due. Now that they are a premiere act on Eminem’s Shady Records, rap’s most lyrical bunch will take time reflect on the ups and downs with Cee Lo Green in their video for “My Life.”
“It’s just more of a rags-to-riches type of story that chronicles struggle, hardship, all of the hurdles that we’ve all jumped and some of the things that all of us have extreme gratitude for, if you listen to the lyrics of the songs,” an expertly groomed Joe Budden told MTV News of the video’s concept on Wednesday while shooting in L.A.
On the energetic second single from the group’s upcoming Welcome to: Our House LP, the lyricists ponder their current wins in the face of all their previous losses. Cee Lo belts out a familiar hook over a Streetrunner and Sarom-produced track which lifts Italian band Corona’s 1993 dance hit “The Rhythm of the Night.” Though the newly released track has yet to make a dent in any of the Billboard song charts, it has all the makings of a hit record and has the potential to become a radio mainstay for the summer.
It may be hard to picture the B-roll, with all of its green screen, but for the Syndrome-directed video for “My Life,” the planned visual effects will be key in telling the quartet’s story. “Unless you have the most wildest and most vividest of imaginations you probably won’t be able to get it, but he’s doin’ a lot of editing in post, he’s doin’ a lot of camera tricks,” Budden said of Syndrome’s aim. “He’s gonna make it all come together, he’s gonna make it all real sexy and we’re excited to work with him.”
What do you think of Slaughterhouse and Cee Lo’s new single “My Life”? Let us know in the comments