The super producer and Harlem’s pretty boy invited MTV News to the music video set of the bouncy AraabMuzik-produced number in New York City. “Right now, I’m here at the shoot with the homey Swizz, about to make history,” Rocky shared.
The two were joined by basketball veteran Allen Iverson, who showed off his crossover skills in one of the scenes.
“Music is a form of expression,” Swizz said. “I just love to be here and being able to share that expression with the world.”
Slated for debut later this year, Limitless is set to include a slew of additional features including Rick Ross, Nas, DMX and the Lox. “When the Rick Ross mixtape [Rich Forever] came out, that inspired me to do a mixtape, because sometimes people need to get back into the element of what you do, since they see you doing so many different ventures,” Swizz explained to MTV News in early March.
“People have to know that you can take it back to the basics and keep it hip-hop and keep it fun and just do what made you the person that you are,” he continued. “That’s why I think this mixtape is important. I’m vibing with Nas on it, Rick Ross, DMX, the Lox — people that everybody asks, ’Man, when are you guys gonna do a track together?’ and ’When is this happening?’ I thought the mixtape was a great way to bring that to life.”
Many fans were expecting the “On to the Next One” producer’s next musical project to be the LP Haute Living , but Swizz is opting for perfection over expediency. “I know that everybody was looking for a whole album,” he added. “But I’m a perfectionist, and I felt like I just wanted to put some more finishing touches on it and figured I don’t have to rush anything.”