The 2012 mtvU Woodie Awards will return to Austin, Texas, on March 15, during South by Southwest, and they’re definitely getting in the spirit of the annual festival.
First, they announced this year’s nominees, an epically diverse field that includes everyone from Jay-Z and Kanye West, the Black Keys and Skrillex to up-and-comers like Frank Ocean, Childish Gambino and Cloud Nothings. Then they announced the first round of performers for the first-ever Woodies Fest , a (grammatically adventurous) list topped by Fun., Wallpaper. and A$AP Rocky.
And on Wednesday (February 22), the Woodies announced even more performers for that festival: Chiddy Bang (whom, as you might recall, previously set a Guinness World Record for Longest Freestyle during the inaugural O Music Awards), Gary Clark Jr., Kimbra (of “Somebody That I Used To Know” fame) and British singer Ed Sheeran.
The 2012 mtvU Woodie Awards Festival will take place March 15 down at SXSW and is open to both badge-holders and uncredited music fans alike. The entire fest will also stream live on Woodies.mtvU.com and leads up to the awards themselves. On Sunday, March 18, the best moments from the Woodies will be broadcast in a 30-minute special airing on MTV and mtvU at 8 p.m. ET.
Voting is also under way in all Woodies categories — including Woodie of the Year and the coveted Best Video Woodie — and will remain open until March 9. Voting in the Breaking Woodie category will continue during the live show March 15. Fans can cast ballots in all categories through the Woodies’ website, on their mobile phones at M.MTV.com or by texting VOTE to 66333. Standard message and data rates may apply.
The 2012 mtvU Woodies invade SXSW on March 15 with the Woodies Festival. The best of the 2012 mtvU Woodies will air on MTV and mtvU on March 18 at 8 p.m. ET.