If there’s anyone who knows how to put on a full-court promotional press, it’s Madonna. And on the heels of a buzzed-about Super Bowl performance that was seen by a record 112.6 million people at its peak, the singer is enjoying a major post-game sales bump.
According to figures provided by a spokesperson, thanks to a first-of-its-kind all-in worldwide effort from radio giant Clear Channel Communications that began last Friday (February 3), “Give Me All Your Luvin’ ” got a huge boost via its debut on more than 100 CC radio stations across the country. It was also helped along by the premiere of the video on 1,600 outdoor digital billboards across the globe, including ones in New York’s Times Square and others in Las Vegas, London, Paris, Norway and Finland. Finally, the company pushed the single and video on its websites and mobile platforms and on the “Madonna Radio” online channel link on the iHeartRadio.com home page.
As a result of the rollout of the “Luvin’ ” single and video across the many CC platforms, pre-orders for Madonna’s new album, MDNA, due out on March 26, jumped to #1 on the iTunes albums chart. The effort, which encouraged fans to buy the single and order the album on iTunes, reportedly helped MDNA land the biggest one-day pre-order in iTunes history and pushed it to #1 in the iTunes stores in 50 countries.
At press time, the “Luvin’ ” video had been watched more than 12.5 million times on YouTube, and the song’s debut at #13 on the Billboard Hot 100 chart marked Madge’s 56th appearance on that tally.
The massive rollout of “Luvin’ ” and MDNA aren’t the only gaudy numbers being put up by the 53-year-old music icon, either. A glance at the colossal effort that went into Madonna’s Super Bowl halftime show is enough to make any athlete blush.
According to figures provided by the singer’s spokesperson, the halftime medley required 320 hours of rehearsal and included 20 dancing dolls, 17 main dancers, 200 members of a gospel choir from the Indianapolis area and 150 gladiators to carry Madonna into the stadium.
Those buff bearers were outfitted in 200 pairs of black Calvin Klein briefs, which they were allowed to take home after the gig.
Some other eye-popping details:
»It took 750 hours to create and complete the gold Givenchy cape Madonna arrived in, and the golden throne she sat on weighed 1,200 pounds.
»In addition to 100 drumline performers, there were 250 volunteers who assembled and broke down the stage in just six minutes.
»It took 36 projectors to create the performance’s high-tech light show.
»Not only were Madonna’s eye shadow and lipstick enhanced by ground-up 18k gold, but her eyelids were blinged out by 120 individual false eyelashes each.