Kendrick Lamar, Jay Rock Marvel At Carter IV Sales

'That was a cold marketing strategy,' Compton MC K.Dot says of Lil Wayne's VMA album push on 'RapFix Live.'

Everyone is talking about [artist id="510062"]Lil Wayne[/artist] and his super successful first-week [article id="1670314"]sales of Tha Carter IV.[/article]

On Wednesday (September 7), after news officially broke that Weezy had sold 964,000 copies of C4, — more than 300,000 of which were purchased digitally [article id="1670243"]through iTunes[/article] — Kendrick Lamar, Jay Rock and [artist id="3581143"]Freddie Gibbs[/artist] sat on the "RapFix Live" couch and touched on Tunechi's win in the face of illegal online downloading.

"I think it's a great thing. First and foremost, the Internet — I have no negative [or] bad words about the Internet," Kendrick said. "When I was distributing my music locally in Compton, Gardena, Watts, I was stuck right there, I couldn't get the word to spread," he recalled of his California-area 'hoods.

Now, the young spitter is known worldwide — on the Web and beyond.

Although C4 leaked several days before it hit retail outlets on August 29, it didn't seem to affect the first-week tally too much. And this past summer, both Game and the Throne, like Wayne, debuted at #1 on the Billboard albums chart. So while some still moan and groan, blaming the Net for the music industry's overall sales slump, Kendrick points to Wayne, Game, Jay-Z and Kanye West as shining examples."It shows that people still support music and wanna go out there and buy, especially if it's good music," he said.

[article id="1670337"]Birdman says Cash Money didn't purchase any copies of Carter IV[/article]

Jay Rock was equally impressed, especially considering that [article id="1651483"]Wayne had to reestablish himself[/article] after serving an eight-month prison term in 2010.

"When the big homey told me Wayne sold a million records, I was like, 'Wow, that is big for him coming out of jail and everything; that's a good look,' " Rock said.

K. Dot noted the marketing strategy that had [article id="1670173"]Wayne closing out the 2011 Video Music Awards[/article], and then releasing his album digitally on iTunes right afterward. "That was a cold marketing strategy," he smiled.