[artist id=”508574″]Jennifer Lopez[/artist] plays a feisty club diva in her video for “On the Floor,” set to make its debut Thursday night (March 3) during “American Idol.” The song, a club banger produced by RedOne, is a melting pot of house music and global music, and the video is a dark, sexy look at club culture.
“I play one character where she kind of runs this party, acts like she’s kind of bored with it, but at the same time is really loving it and loves this underground party dance culture,” Lopez told MTV News on the set. “So I got to be wild and crazy, and at the same time I got to be sexy and sweet too.”
In the video, J.Lo wears a big beehive bun, gold gladiator heels and a gold gown with Gaga-esque detailing in its high collar and leaves. It also stars RedOne and Pitbull, who raps on the track. The other men who worked with J.Lo on the video, director Taj and choreographer Frank Gatson Jr., wanted it to reflect Lopez’s background as a dancer.
“Originality, being you. This song is about being who you want,” Taj explained. “It’s about letting loose. There’s no explanation. This is this underground video, this underground party.”
Gatson added that the video will give fans and wallflowers an inside peek at the best dance party in town. “I kind of get the feeling that she wants us to be in the club after 2 a.m. in L.A.,” he explained.
“That’s so amazing. [It’s like] everybody had some watermelon and the watermelon made them high, it gave them a little buzz — but a good buzz, a real magical buzz, a dance buzz, a buzz that makes you feel like fried chicken, so she just wants everybody to have a good old time.”
J.Lo hasn’t been shy about her love for the track. She said recording it was an homage to her days as a professional dancer. “The minute RedOne played it for me, I made him play it 20 times in a row, and I just sat there at the board and I kept listening to it and listening to it,” Lopez said . “Because I really feel like, emotionally, I connected to it, but also because of how much I love to dance and how much that’s always been such a big part of who I am since I started. Since I was a little girl, I just totally connected with the idea of getting out there.”
Will you be tuning into “American Idol” to catch J.Lo’s new video? Tell us below.