For fans counting down the days until [artist id="501686"]Britney Spears[/artist] debuts her “Hold It Against Me” video , the pop star premiered an otherworldly clip on Friday (February 4) that gives them a taste of what to expect.
In the teaser, Brit also reveals that the video is set to drop on or about February 18 with a panel that reads “13 days to go.” “Hold It Against Me” is the lead single from her March release, Femme Fatale.
On Friday, Spears tweeted about the video, “14 days, 14 teasers, 1 World Premiere of #HIAM –Britney.” She then included a link to the (very short) five-second mini tease of the Jonas Akerlund-directed video.
Judging from those few seconds, though, the director seems to be bringing Britney into his dark world. Dressed in a flowing white gown, the singer appears surrounded by TV screens as a light and camera are pointed at her face. The preview ends with the message “Britney Spears … 13 days to go.”
Brian Friedman, who choreographed the video, recently told MTV News that this one pushes all boundaries. “Artistically, this video I think surpasses a lot of her other videos,” he teased.
“So many of her videos are iconic, though. You look at ‘Toxic’ and you look at ‘Slave,’ even ‘Oops … I Did It Again’: People are gonna remember those videos forever. [In] ‘… Baby One More Time,’ she made school-girl outfits relevant and so popular. This video is artistically a masterpiece, and I don’t think that Britney has pushed the envelope in this way ever in any of her videos.”
Friedman credited Akerlund’s keen eye for unexpected visuals and epic scale. “Anything that he does is magical,” he said. “His eye for art is insane, so I was excited to work with someone who loves art so much and it’s not just a job, it’s not technical; it really is a string aesthetic to what he does.”
The teaser video dropped a day after Spears and her camp thanked fans for helping to keep the album title a trending topic on Twitter. “Just heard FEMME FATALE has been trending for almost 2 days. I LIVE for and LOVE you all!” she wrote. “Thank U! Thank U! Thank U!”
What do you think of the “HIAM” teaser? Tell us in the comments!