For fans counting down the days until [artist id="501686"]Britney Spears[/artist] debuts her [article id="1656879"]"Hold It Against Me" video[/article], the pop star premiered an otherworldly clip on Friday (February 4) that gives them a taste of what to expect.
In the teaser, Brit also reveals that the video is set to drop on or about February 18 with a panel that reads "13 days to go." "Hold It Against Me" is the lead single from her March release, [article id="1657123"] Femme Fatale.[/article]
On Friday, Spears tweeted about the video, "14 days, 14 teasers, 1 World Premiere of #HIAM --Britney." She then included a link to the (very short) five-second mini tease of the Jonas Akerlund-directed video.
Judging from those few seconds, though, the director seems to be bringing Britney into his dark world. Dressed in a flowing white gown, the singer appears surrounded by TV screens as a light and camera are pointed at her face. The preview ends with the message "Britney Spears ... 13 days to go."
[article id="1657153"]Brian Friedman, who choreographed[/article] the video, recently told MTV News that this one pushes all boundaries. "Artistically, this video I think surpasses a lot of her other videos," he teased.
"So many of her videos are iconic, though. You look at 'Toxic' and you look at 'Slave,' even 'Oops ... I Did It Again': People are gonna remember those videos forever. [In] '... Baby One More Time,' she made school-girl outfits relevant and so popular. This video is artistically a masterpiece, and I don't think that Britney has pushed the envelope in this way ever in any of her videos."
Friedman credited Akerlund's [article id="1656899"]keen eye[/article] for unexpected visuals and epic scale. "Anything that he does is magical," he said. "His eye for art is insane, so I was excited to work with someone who loves art so much and it's not just a job, it's not technical; it really is a string aesthetic to what he does."
The teaser video dropped a day after Spears and her camp thanked fans for helping to keep the album title a trending topic on Twitter. "Just heard FEMME FATALE has been trending for almost 2 days. I LIVE for and LOVE you all!" she wrote. "Thank U! Thank U! Thank U!"
What do you think of the "HIAM" teaser? Tell us in the comments!