Britney Spears’ Choreographer Says ‘Hold It Against Me’ Video ‘Kills’

Brian Friedman says rehearsals for the clip have been 'incredible.'

Britney Spears is hard at work on her “Hold It Against Me” video. The pop diva is currently in rehearsals for the clip, set to shoot this week. And choreographer Brian Friedman couldn’t be more excited to share with fans all the hard work he and Brit are putting into the video’s smooth moves.

“Just finished with @britneyspears & the dancers & I’m PUMPED!” he tweeted on Tuesday. “Day 1 was INCREDIBLE! #HIAMkills!”

He previously tweeted, “Nothing beats waking up @ 7am for rehearsal! LOL not so much! Warm up dancers. … It’s Full Out! … Thrilled to get back in the studio tomorrow and Lock in ‘HIAM.’ … It’s getting closer peeps!”

Friedman has said that Spears is taking some risks in this video. “This is a dance video. Rehearsals can get pretty rough,” he explained. “[It's] the hardest dance track that she’s ever put out. … It’s infectious. The beat gets inside of you, and just when you think you know it, it takes a turn.
The song, in particular, is one of my favorite songs I’ve heard off the bat. I’m really excited about choreographing it.”

The clip will be directed by music-video vet Jonas Åkerlund , who has a reputation for controversial clips and has worked with the likes of Madonna and Lady Gaga. Spears tweeted the news, writing, “Dance, dance, and more dance. Getting ready to shoot the video for HIAM this week with Jonas Åkerlund. Super excited!”

In addition to working on the video for the track, Spears has also been seen at a recording studio putting the finishing touches on the album. Manager Adam Leber tweeted this tease for the fans, “Amazing day in the studio today. You guys should be very excited. This album is going to be incredible. Dare I say the best yet?”