Kid Rock’s forthcoming album, Born Free, promises to be the Detroit rocker’s final departure from the rap-rock hybrid that he used to establish himself at the turn of the millennium. Fans can expect a collection of traditional rock tunes full of country flourishes and bluesy Americana that’s more Bob Seger than B.o.B.
The just-premiered video for the album’s first single and title track is in total keeping with that transition. The clip, which premiered early this morning on MTV.com and will make its television debut on Thursday (November 4) at 11:30 p.m. ET, features Rock in a number of gorgeous outdoor settings while singing about the glory of freedom.
With a guitar in hand, Rock poses on a majestic cliff, on a peaceful beachfront and in the middle of a wooded area to reflect the song’s grandeur. And, because he wouldn’t be a Motor City artist without a few nods to the auto industry, Rock also is seen riding a motorcycle and cruising in a tricked-out vintage car (complete with front-mounted steer horns and six shooters for good measure).
When Rock discussed the song with MTV News back in September, he noted that despite its patriotic spirit, “Born Free” isn’t necessarily just a pro-American anthem. “I think that song already has kinda gotten a little misconstrued that it’s just this big, patriotic American song, which it is in its own right, but it first came to mind to write something like this when I was on one of my trips to Afghanistan, Iraq, playing for our soldiers,” Rock told MTV News’ Tim Kash. “I started to just think about no matter where somebody was born in this world, how lucky you are just by the grace of God to be born free.”
Born Free, Rock’s first album since 2007′s Rock N Roll Jesus, hits store shelves on November 16. The Rick Rubin-produced effort features guests spots from Sheryl Crow, T.I., Zac Brown and a studio band that includes Red Hot Chili Peppers drummer Chad Smith, Los Lobos guitarist David Hidalgo and Benmont Tench — the keyboardist from Tom Petty’s Heartbreakers.
How does “Born Free” compare to Kid Rock’s past videos? Let us know your thoughts in the comments!