If you were a fan of [artist id="1940303"]Rihanna[/artist]‘s dark and edgy image, then you’re in luck: The singer is channeling her Rated R days in her partnership with Doritos. Fans who buy a special-edition bag of Doritos Late Night chips will be able to watch a darker version of the pop star’s video for “Who’s That Chick?”
In partnership with the campaign, Rihanna offers two versions (day and night) of the Jonas Åkerlund-directed video. According to a press release, fans can watch the late-night version of the clip by pointing their webcams at a graphic located on the back of the special-edition bags. Once the image is scanned, viewers will be able to personalize the “Who’s That Chick?” clip depending on the angle they hold and move the bag. The day version of the clip leaked in September, but there is no word on whether that video represented the final cut.
It’s still unclear whether “Who’s That Chick?” will be included on the singer’s forthcoming album, Loud, but it has been confirmed that the dance tune will be on David Guetta’s upcoming One More Love, which is presumably a re-release of his 2009 LP, One Love.
Earlier this year, talk of a collaboration between the super-producer and pop star was all the buzz among fans, and now the singer couldn’t be happier to share it through the Doritos campaign.
“I’m really excited about ‘Who’s That Chick?’ and wanted to find a fresh and unique way to share it with my fans,” Rihanna said in the release. “When I saw how cool the augmented reality performance Doritos created was, I knew this was it. This was the way I wanted to make ‘Who’s That Chick?’ available to the world, and I can’t wait to see how my fans get engaged in this innovative experience.”
What do you think of Rihanna’s Doritos campaign? Let us know in the comments!