Eminem’s new video for “No Love,” a collaboration with Lil Wayne, premiered Thursday (September 30), and it sends a powerful message, in line with much of his latest album, Recovery.
The video debuted at 7:56 p.m. ET on MTV, mtvU, MTV Hits, MTV Jams and MTV Tr3s. The track, which is from Em’s double-platinum LP, is set to be released to radio October 5.
The single samples Haddaway’s “What Is Love,” and the video follows a schoolkid who gets pushed around the yard by bullies. He is shown with black eyes, which stemmed from being beat down in the school bathroom by the local toughs, and he eventually gets fed up. By the end of the clip, the kid toughens up.
Throughout the video, scenes are shown of the currently incarcerated Lil Wayne rapping in a dark room — at times with Eminem by his side — and smoke circles the rappers while they drop empowering verses about not being knocked down.
At other times, Eminem is holding a legal pad, reading from it and rapping in a studio while being cheered on by a singer who comes in on the verse and producer Denaun Porter, his hype man and fellow D12 group member.
By the video’s conclusion, the bullied kid ends up confronting his attackers in the school cafeteria and takes on the three bullies — then he walks off into the proverbial sun, proud of sticking up for himself.
What did you think of the “No Love” video? Share your reviews in the comments!