Eminem fans have plenty of love for their beleaguered hero. But that won’t stop him from premiering the highly anticipated video for his Lil Wayne-assisted single, “No Love,” at 7:56 p.m. ET on Thursday night (September 30), on MTV, mtvU, MTV Hits, MTV Jams and MTV Tr3s. The song, from his double platinum-selling LP, Recovery, is set to be released October 5.
On the 30-second teaser for the video, Eminem sings the chorus to the song while in a recording studio. Just Blaze, who produced the track using vocal samples of Haddaway’s 1993 dance hit “What Is Love,” looks on. The accompanying narrative finds a young student being picked on by bullies in what appears to be a school cafeteria.
Lil Wayne, who is still serving out his sentence at Rikers, doesn’t appear in the teaser. But the two have co-starred in music videos before, most notably “Forever,” with Kanye West and Drake, and “Drop the World,” the third single from Lil Wayne’s Rebirth LP.
The two lauded lyricists have somewhat of an awkward relationship. Back in 2008, during an interview with BBC radio personality DJ Semtex, Wayne alluded to Eminem being scared to collaborate with him on Tha Carter III. “I’ve never done a song with Eminem,” Wayne said. “I sent him a song, and he ain’t do it. I didn’t like that, but it’s all good. People be busy and stuff, or a.k.a. just scared to get on a song with me.”
This past June, as Em prepped Recovery for release, he admitted to Spin’s Jonah Weiner that during his time away from rap, he considered dissing Weezy. “I thought, ’Man, I can do that sh–, he ain’t that dope,’ ” Em said. “I’m hearing this dude say some clever, witty sh– and I’m not doing it, so I feel f—ed up. [But] it would have been career suicide. They would have f—in’ murdered me.”
The proposed Wayne dis track never saw the light of day, and the rivalry gave way to mutual admiration. “I’ve always respected what Wayne does,” Eminem said in an interview with Paris’ Skyrock FM, also in June. “Wayne to me is definitely one of the greatest in the game right now.”
In August, Wayne shared a similar sentiment. “Em is him, and he’s back in a major way,” he told Funkmaster Flex, on a call from prison. “He’s a great dude. He’s been keeping up with me since I’ve been in here, and I appreciate his support.”
Are you looking forward to the new video? Let us know in the comments!