As expected, Lady Gaga is kicking off the 2010 MTV Video Music Awards with a bang.
Gaga broke out from the pack of collabo-heavy club tracks competing for the Best Dance Video trophy to clutch the first Moonman of the evening for “Bad Romance.” She followed that up by winning Best Collaboration for her kitschy, eye-popping, Beyoncé-assisted romp, “Telephone.”
Gaga became a VMA victor early in the night, when MTV News’ Sway announced on the white carpet that the pop supernova had scored the trophies during the pre-show. The awards were the first win of her record-smashing 13 VMA nominations .
“Bad Romance” bested a roster of speaker-rattling hits, including Enrique Iglesias and Pitbull’s “I Like It,” Cascada’s “Evacuate the Dancefloor,” David Guetta and Akon’s “Sexy Chick” and Usher and will.i.am’s “OMG.”
The singer explained to MTV News last year that the slickly sexy, futuristic clip, which features images such as a nude, digitally exaggerated Gaga and steely Russian mob guys and wraps up with the singer lounging in a torched bed sporting a flame-spitting bra, is all about tough female energy. Gaga also dedicated one aspect of the clip’s outlandish fashion to her no-nonsense home girls.
“I wanted to design a pair for some of the toughest chicks and some of my girlfriends — don’t do this at home! — they used to keep razor blades in the side of their mouths,” Gaga said . “That tough female spirit is something that I want to project. It’s meant to be, ’This is my shield, this is my weapon, this is my inner sense of fame, this is my monster.’ ”
The singer still has the chance to win 11 other awards including Video of the Year, for which both “Bad Romance” and “Telephone” are nominated.
The 27th annual MTV Video Music Awards are happening live, right now at the Nokia Theatre in Los Angeles! Keep it locked on MTVNews.com for the latest behind-the-scenes scoop, red-carpet interviews, photos, winner reactions and more.