Sony gave PlayStation 3 owners some controller details they expected, as well as a few game and service surprises on Tuesday (June 15) at the 2010 Electronic Entertainment Expo in Los Angeles. Over the course of the extended keynote address, the company made pricing and launch info public for the PlayStation Move and announced a long list of new games and service changes affecting its console.

"PlayStation Move will be available in Europe on September 15, here in North America on September 19 and in Japan on October 21," Sony Computer Entertainment America President and CEO Jack Tretton stated during his big media event for the week. "For those of you who already own a PlayStation 3 and the PlayStation Eye, the PlayStation Move Motion Controller will be available for $49.99, and the PlayStation Move Navigation Controller will sell for $29.99."

The new peripheral will be available in other packages as well, for those who need an Eye, a PS3 or both.

"In addition, we'll offer a PlayStation Move bundle that will come with one Move Motion Controller, the PlayStation Eye and our 'Sports Champions' game, all for [$99.99]," Tretton explained. "And if you're one of those families I mentioned earlier that hasn't yet added a PS3 to your living room, we'll be offering a PlayStation Move PS3 bundle including the PS3, PlayStation Move Controller with PlayStation Eye Camera and 'Sports Champions,' all for [$399.99]."

Tretton predicted that "between 15 and 20 titles" would be available on day one for the Move, with "more than 40" coming out in time for the 2010 holiday season. He named "SOCOM 4," "NBA 2K11," "SingStar Dance," "Tiger Woods PGA Tour 11" and "Killzone 3" as being among the first wave of games that would support the new motion controls.

"Killzone 3" will also be part of the PS3's expansion into 3-D gaming when it arrives in February 2011.

" 'Killzone 3' is easily our most ambitious project to date, and we're very excited to show you some of our latest single-player campaign," Guerilla Games managing director Herman Hulst said. "We will demo two separate sections from the fourth level of the game."

Following a full-screen demonstration for the auditorium, Tretton also listed "The Sly Collection," "Gran Turismo 5," "Crysis 2," a new "Mortal Kombat" game and "NBA 2K11" as games that will support 3-D viewing.

Sony showcased another kind of 3-D presentation in the form of a virtual E3 booth set up in the world of their online service PlayStation Home. While emphasizing that they intend to keep basic services and connectivity for the PS3 free, Tretton premiered details about a new paid collection of content coming to the PSN.

"For those customers who want to further enrich their experience, we've created a subscription package that will live on top of the currently available PlayStation Network offerings," Tretton said. "The official name of this service package is PlayStation Plus."

He detailed $49 annual and $18 monthly subscription fees for Plus, which Sony plans to pilot later this month with exclusive in-game content and DLC, free full games, early beta access to demos and automatic patching services.

Tretton deferred to guests for two other major reveals over the course of the afternoon, the first being Gabe Newell, whose company Valve otherwise canceled their presence at E3 this year. Newell personally handled the introduction of a Steam-supported "Portal 2" release coming to the PS3.

"I'm very pleased to announce that we'll be bringing 'Portal 2' to the PlayStation 3," Newell said. "I'm excited that Steam will be part of that experience, and I think that gamers will be delighted with features like Steam Cloud and automatic updates that will make the PlayStation 3 version of 'Portal 2' the best version on any console."

Newell has long been an outspoken critic of the current video game console generation, unlike game designer David Jaffe, who managed to be a part of the final Sony surprise of the day. Jaffe and his Eat Sleep Play co-founder Scott Campbell came with an entourage of clowns to confirm that they will release a new "Twisted Metal" game for the PS3 in 2011.

"Today, we're excited to announce that the 'Twisted Metal' legacy will continue, coming exclusively to PlayStation 3, 2011," Jaffe said. "Our new game, 'Twisted Metal,' is being created by the same team members who gave birth to the dark humor and fast-action gameplay of the classic 'Twisted Metal' series."

Jaffe and Campbell will attempt to extend the life of their long-running franchise onto one more PlayStation console after experiencing success on both of Sony's first two platforms. Their legacy property ended the Sony keynote fittingly as they noted its longevity. Sony, no doubt, hopes that its new endeavors with 3-D and Plus will live just as long.

Check out the Multiplayer blog, updated daily, for even more E3 and gaming coverage.