But the real cherry on top would be if he could win the 2010 Summer Jam Sweepstakes. It looks like he has a good shot, thanks to his blazing single “OMG,” a club-approved slab of electro-tinged R&B produced by the Black Eyed Peas’ Will.I.Am. The song harkens back to his “Yeah!” heyday, and much like that massive 2004 track, “OMG” also reached #1 on the Billboard Hot 100. Whether it has the longevity of “Yeah!” — which stuck at #1 for 12 consecutive weeks — remains to be seen, but with the summer season upon us, it’s certainly possible “OMG” could remain on top for a long, long time.
Because, wow, does this one sound great in a cavernous club. All robotic vocals and icy, minimal beat, it’s reminiscent (sonically, at least) of Rihanna’s mega-anthem “Umbrella,” the song that proved you can sound positively chilly and still heat up the summertime months. Ush and Will also performed the track earlier this year on “American Idol,” and the video — a head-whirling mix of dance moves and high-tech wooshes — has already racked up more than 4 million views on YouTube. So the stage seems set for it to dominate the summer.
Even if “OMG” does face some rather formidable competition this summer — from the likes of Lady Gaga , Katy Perry and B.o.B — Ush has been to the top of the mountain before, and we’re not willing to bet against him this time out. Not to mention, there’s nobody in the business who heats up a club the way Usher Raymond does. OMG, indeed.
Vote for the summer jam of 2010 in the MTV Newsroom now, and stay tuned all week for more on the hottest songs of the season.