The Cube Guys embrace an unmistakable sound that incorporates an eclectic blend of tribal house, electro house, fidget house and many other subgrenes that has consistently kept fans on their toes. The Italian duo first broke into the electronic-music scene back at the Winter Music Conference in 2005 with their club smash “Electro” and have been going strong ever since.
WMC has been a perennial playground for the pair, who spent some time with MTV News after their set this year at Gansevoort Beach at the Stereo Recordings Playa party along with Chus and Ceballos.
The Cube Guys, made up of Roberto Biffi and Luca Provera, dropped a monster anthem to start their set in front of an enthusiastic, bikini-clad crowd. The song, called “Scarcube,” is a strong contender for the WMC track of 2010. The deeply sinister electro house track samples iconic Al Pacino lines from the film “Scarface.”
“That’s a new track from us. It’s crazy, because we cut up all the Pacino voices, and we then built all of the tracks on top of it,” Provera recalled. “Everywhere we spin it, the people go crazy. They ask, ‘What is that? What is that? When is it coming out?’ We’re so surprised about it, but we love it, and we hope that it will have a good future. ‘Scarface’ is the Miami movie, so why not?”
The fans packed 20 deep in front of the stage and fully embraced what is sure to become a Miami anthem. They then seamlessly segued into another new release, a huge remix of Coolio’s “Fantastic Voyage,” giving new life to the song that went double-platinum back in 1994 by putting their signature spin on the classic vocal and incorporating electronic horns and a driving beat. “We officially landed the remix of Coolio with Universal Records, so we’re really happy about it!” Provera said.
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Other notable points from their set included yet another new single being released, “When I Found Love,” with high-flying vocals by house-music veteran Lisa Pure. She took to the front of the stage and added her seductive moves to the song. They closed out their set with a crazed crowd that simply did not want the show to end. Fans were still jamming along to every beat with a spiced-up remix of “The Cure & the Cause” by Fish Go Deep and Tracey K.
If the hotel and concert management didn’t kill the speakers and turn up the lights at 9 p.m. sharp, that crowd would still be roaring to a set that will not soon be forgotten. We hope to be hearing more from our European friends in the coming months when their anticipated album finally drops. With the Beachport Party taking over Gansevoort Beach from Friday through Sunday, we’ll be sure to keep you up to date on who’s dropping what and when.
Stick with MTV News all week for more coverage of the Winter Music Conference 2010.