It seems like there are a million pop-culture references in [artist id="3061469"]Lady Gaga[/artist]‘s “Telephone” video. She pays homage to great pop stars like Madonna and Michael Jackson, while also referencing everything from Quentin Tarantino’s “Kill Bill” to Alexander McQueen’s death to Andy Warhol. And just as Gaga has managed to maintain more than just 15 minutes of fame, her video was also designed in a way that invites multiple viewings .
“Well that’s the fun part of these kind of stories. That you can pack them with fun details, and I think that works really well for the fans that want to see the video more than once,” “Telephone” music video director Jonas Åkerlund told MTV News. “That you have an opportunity to see new details. You can watch it 10 times and still see new things in there.”
In an interview with Ryan Seacrest earlier this week, Gaga discussed some of the video’s pop-culture references, namely the Coca-Cola cans she wears in her hair (like the ones she recently sported in Sydney). “My mom used to do that when I was a kid,” she explained. ” ‘Cause if we didn’t have any rollers in the house, she’d slice up some Coke cans and then she’d heat them up and pin them in her hair.”
Of course, the video also features Beyoncé . “We’re not competitive at all. We’re so different, we respect each other so much and she’s so kind and we really get along,” she said of her fellow pop superstar. “She was so courageous in this video. She trusted me because she likes my work and she knew that I love her and it’s a mutual respect. It ended up being a masterpiece because she was so courageous, but I’m sure you can imagine it’s a bit daunting sometimes.”
Gaga explains that she “really believe[s] in the power of visuals, and sometimes visions come to me and I know I have to do them.” She added, “It doesn’t really matter if it makes sense or if it doesn’t make sense. By the end of the video, it became so much more as we explored each scene it became about transsexual women and it became about making fun of American hallmarks like soda cans and cigarettes and mayonnaise and bread.”
Of all the visuals in the power punch of a clip, Gaga admits the sandwich-making scene “comes out of nowhere. But now that I watch it, in retrospect the way that it works into the video … and the commentary on being overfed communication, advertisements and food in this country, it kind of makes sense by the end.”
So, what’s next for Gaga video-wise? Well, it seems that while Åkerlund doesn’t know anything about making a trilogy of videos , Gaga is certainly down for it. “I don’t really know! Actually Perez [Hilton] really wanted it to be a trilogy, and after he saw it he was like, ‘It has to have three parts,’ and I wasn’t really sure at the time, and then he pushed me over the edge.”