They've already conquered the coveted [article id="1547078"]"Grey's Anatomy" demographic[/article] with their breakthrough 2005 album How to Save a Life, and proved they rule radio with the success of singles like "You Found Me" and "Never Say Never" off their [article id="1604804"]chart-topping follow-up[/article], but the [artist id="1946832"]Fray[/artist] are now so huge that their audience also includes the likes of [artist id="1230523"]Kanye West[/artist] and indie hipsters.

The former happened almost by accident. Back in February, they covered West's "Heartless" for Jo Whiley's BBC Radio show, and the track became an Internet sensation -- surging through YouTube, popping up on Kanye's blog and even landing on the Billboard Hot 100 singles chart -- all unbeknownst to the guys themselves.

"It's crazy. We didn't intend it to do what it's doing. We just did it one time, and then two days later, our manager e-mails and is like, 'By the way, "Heartless" is all over the Web. It's on Kanye's Web site, it's on hip-hop blogs, everybody's talking about it,' " Fray guitarist/songwriter Joe King told MTV Radio. "It's cool that it just kind of did it on its own ... [Kanye's] version is amazing. It's a great song. And the fact that our version did anything just shows his ability to write a great, melodic song."

Then, there are those hipsters. The Fray aren't the first band (or the second, or the 15th) that come to mind when you think of stuff like indie cred, yet they've apparently got it in spades. Or at least that's what they've been told.

"When we were recording [current single 'Never Say Never'], it was funny, because we have these couple super-hip indie-cred dudes who work for us. They do various things around the studio, you know," King laughed. "And we were recording that song, and one of those guys came up to me and was like, 'Dude, that song is special.' And I was like, 'Wait a minute, you're an indie hipster, and you're saying that?!' So I knew at that point, we had something."

And you would think that -- flush with Kanye/hipster love -- the Fray would be content to rest on their laurels. Well, you'd be wrong. Because though their sophomore album just hit stores in February, they're already writing songs for album number three ... which, by the sounds of things, could make them the biggest blog-buzz band in the land -- or at least the most adventurous rock-radio outfit currently working.

"For the third record, it's exciting to think about different elements and completely different sides of the Fray that people haven't seen yet. We want to explore that part of us," King explained. "We're pushing ourselves to constantly write ... and we've written quite a few songs. We're going into the studio throughout the summer ... we've got a couple of studios booked, and just keep writing. It would be cool to just release something -- maybe write something for a movie, or release an EP or get new material out there end of the year, beginning of next."