Usher Unveils ‘Iconic’ Boys & Girls Clubs Billboard

Ad features a childhood photo of the R&B star, who grew up in the club.

Like [movieperson id="65823"]Denzel Washington[/movieperson] and [artist id="1198"]Queen Latifah[/artist] before him, [artist id="1270"]Usher[/artist] unveiled his very own billboard for the Boys & Girls Clubs of America’s “Be Great” campaign Thursday (April 30) in Atlanta.

The billboard features a childhood photo of the Grammy-winning R&B star, accompanied by the phrase “Be Iconic.” The advocacy campaign was launched to raise awareness of the Boys & Girls Clubs’ efforts to encourage young people to achieve their potential.

“Growing up in the Club, I had the chance to experience a lot of positive things. It helped reinforce the values I learned at home, including good character, leadership and giving back to my community, my country and my world,” Usher said at the unveiling, according to a press release. “It’s where I developed my love of singing and performing, received help with my homework, and it’s where I found a safe place to go after school.”

The billboard is just the beginning of the philanthropic work Usher is set to take on for the campaign. Along with appearing in a short film documenting his experience with the Club, debuting on BeGreatAmerica.org next month, the singer will also be inducted into the Boys & Girls Club of America Hall of Fame on May 14.

“We are very excited about Usher joining our campaign and the awareness he will bring to the effectiveness of our generation-changing programs,” Boys & Girls Clubs President and CEO Roxanne Spillett said in a statement. “He is a shining example of the impact of Clubs, and we are so proud of the great things he has gone on to accomplish.

The list of other Boys & Girls Clubs’ celebrity alumni includes Ashanti, Bill Clinton, Bill Cosby, Cuba Gooding Jr., Michael Jordan, Mario Lopez, Mark Wahlberg and Kerry Washington.

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