[url id="http://www.mtv.com/music/artist/ross__rick__rap_/artist.jhtml"]Rick Ross[/url] experienced a rush of publicity leading up to the Tuesday release of his third album, Deeper Than Rap, with the anthem-like hits "Magnificent" and "Maybach Music 2" and his war of words with 50 Cent.
But the Miami artist is being accused of ratcheting up the beef to promote his project — just as Fif has been accused in the past. Ross denied the claim when he sat down with MTV News in New York, although he did call the situation "a platform for me."
"You don't think about the marketing," Ross said of the feud, which went public in January of this year with the release of his track "Mafia Music." "See, first of all, you know it's not about marketing, but most definitely the difference in this situation is that I was much more prepared than anyone anticipated [in the feud], being that all my moves have been pluses. I released 'Mafia Music,' not only was it a classic record, but it's a single on my album. We shot a video, it's on MTV, so we getting our point across, and not only that, but we are making timeless records.
"At the end of the day, that's what it's about for me: #1's, big moves," he continued.
Recently, Ross declared he's done battling with 50, saying in interviews that his victory over the G-Unit star has given him a newfound confidence. The rapper even said he might test his newly increased swagger by challenging 50's boss, Eminem.
"When I say someone like a 50 Cent is finished, I don't mean that he can't go to the studio and release an album," Ross said. "I'm pretty sure he can release as many albums he wants for the rest of his career. But I mean, can he capture Get Rich or Die Tryin' [again]? It's a difference when someone is on the way up and when someone is on the way down. It's a big difference. It's a big difference in selling 10 million of your debut and one-point-whatever [million] on your last one. It's a big difference. I'm pretty sure the executives look at the number, they're trimming budgets, they're trimming this, they're trimming that. At the end of the day, that's what I'm talking about. He's had a nice run."