On Sunday night at Atlanta’s Philips Arena, Ludacris announced that [url id=”http://www.mtv.com/music/artist/lil_scrappy/artist.jhtml”]Lil Scrappy[/url] has joined his Disturbing Tha Peace label. And Scrappy won’t be alone; he’ll be bringing his own artists.
Jeff Dixon, co-CEO of DTP, said he and his family hope to make Scrappy into the next Luda — meaning he’ll be successful artistically and business-wise.
“We’re just excited to sign him because he’s been in the game for a long time and he never got the shot he needed to get,” Dixon said. “He has exciting music. … He brings another dynamic to our label. We’re adding another dimension.”
Dixon told us Scrappy’s next album, on which Ludacris will serve as a co-executive producer, should be out sometime in September. This summer, Scrappy could be featured on a probable DTP tour. Until then, Scrap will be dropping mixtapes, appearing on albums from Luda and DTP labelmate Willy Northpole and shooting a film.
On Sunday night, Ludacris and T.I. were special guests at Young Jeezy’s show. Shortly after being introduced to the crowd, ’Cris brought out Scrappy and revealed to the crowd that his newest signee’s deal had been inked a week before. Scrappy performed his own mini-set as well.
The last time Scrappy dropped a album was in late 2007, when he released his Bred 2 Die Born 2 Live under Lil Jon’s imprint. That project was originally announced as a joint venture between Jon and 50 Cent’s G-Unit but was delayed a few times and never really took off despite a club hit, “Money in the Bank.” Scrappy was introduced to the world in 2004 with the King of Crunk & the BME Recordings Present Lil’ Scrappy. That project was shared with Jon’s other group at the time, Trillville.