As the Neptunes, ’s Pharrell Williams and Chad Hugo have worked with some of the biggest names in the music biz — and they brought in some big guns for the remix and Hype Williams-directed video of “Everyone Nose”: , and Pusha T of .
“I think Pusha put the meltdown on it,” Pharrell set on the set of the video when asked which rapper has the best verse on the track. “But, I mean, I like everybody’s verse because I think that Lupe killed it, Kanye killed it. Mine was more about style than how dope the rhyme was. It was really my melody that I liked more than anything — that’s why my vocal approach was a little different from what you would hear me do. I wanted to just do something different that would look different on me.”
N.E.R.D. and two of the remix’s three guests (Kanye and Lupe) recently shared the stage during the first leg of Kanye’s recent Glow in the Dark Tour .
Like the spoken-word intro track on N.E.R.D.’s Seeing Sounds album (where you’ll find the original version of “Everyone Nose”), the video is a nod to nostalgia.
“The concept [is based on] old ’80s video-game graphics playing behind us while we’re rhyming,” Williams said. “We just want to have fun with the project. In a day and age where the record industry is what it is, I’m lucky enough to be on a label that understands and they’ll just let us have fun.”
The original version of the song — with its indelible chanted chorus of “All the girls standing in the line for the bathroom” — is so hot that the “Why remix it at all?” question seems worth asking. (Back in April, the filming of the video for the original version of the song erupted into a brawl.)
“We wanted something with more of a straight-ahead, club-bumping beat, just a different take on it,” Hugo said. “We like to remix, dismantle, take apart shit and put it back together. It’s just like a Rubik’s Cube: When you can’t solve it, you just break it and you put it back together.”
“We think that ’Everyone Nose’ in its current form already hits a certain demographic a certain way, so I just wanted to go and do something different,” Williams added.
Besides, the song has already made a strong impact with fans, as the group has found out on tour.
“We just came off the road from being in Europe for a long time, just doing festivals across the continent of Europe,” Williams said. “It’s just been incredible performing for 50-80,000 people. And when ’Everyone Nose’ comes on, everyone just has their hands in the air. It’s just incredible. So this is kind of like a token of our appreciation for everybody that’s been supporting the project thus far.”