NEW YORK — A heart-wrenching song only deserves an appropriate video, right? Well, according to Alicia Keys, it does.
The piano-playing singer's next single is the weeping "Like You'll Never See Me Again," a touching tune of longing love mixed with the hopes for romantic last days should the feelings ever fade.
The track, produced by Keys and her musical partner, Kerry "Krucial" Brothers, is the second single from her forthcoming album As I Am, due November 13 on J Records. The first, "No One," currently sits at #4 on the Billboard Hot 100 chart.
Keys recently shot a video for "Again" and told MTV News about the concept behind the treatment.
"It's a beautiful song," she explained last week at a black-tie benefit for Keep a Child Alive, the nonprofit group with which she is affiliated. "It's amazing. It's about living every moment as if it's your last. Because if it's our last time to say, 'I love you,' then let it be that we didn't forget that.
"Oh boy," Keys added about the clip. "The video is heart-wrenching. If your heart doesn't feel me, then you are dead!"
As I Am is Keys' third solo album and the first since 2003's The Diary of Alicia Keys, which spawned the hits "You Don't Know My Name" and "If I Ain't Got You."
Since the release of Diary, Keys has said in interviews that, for the first time in her career, she's had to deal with more personal experiences between projects. But an excursion to Egypt, according to the singer, was one of the events that helped her deal with her tribulations and prompted her to begin work on As I Am, the name to which is a nod to her personal travels.
"The meaning of my album title is really about being yourself," Keys said. "About freedom, about liberation, about breaking the rules, about doing the unexpected, about being excited, and exciting and learning more. And just becoming a better person, because that's what I'm being. It means 'take me as I am.' "