Audioslave say the Miller Brewing Company’s decision to include their name in an ad celebrating 50 years of rock and roll was not — to borrow a phrase from Miller’s latest campaign — a good call.
On Friday the group filed an intellectual-property lawsuit against the world’s third largest brewer, claiming the company failed to consult the band about using the Audioslave name in its ad, which ran in the September 30 issue of Rolling Stone.
“Audioslave does not permit its name, image or identity to be used in commercial advertising, other than advertising for [the band’s] record albums, concert tours and related matters,” the suit reads. “In particular, Audioslave does not endorse commercial products, including alcoholic beverages, and does not agree to appear in advertisements for alcoholic beverages … [since] members of [the group] have had issues with alcohol and the band is completely opposed to the use of its name to advertise and promote alcoholic beverage companies and products.”
But that’s not all. According to the suit, which seeks unspecified damages, Miller added insult to injury by creating an association between Audioslave and “other bands and musical performers whom Audioslave does not wish to be associated with,” which “further damaged” the band’s reputation.
The Miller ad featured images of various concert tickets along with the slogan “Rock without the souvenirs — that’s like beer without taste.” The other bands whose names appeared in the ad include Jurassic 5, Unwritten Law, Incubus, Wyclef Jean, D12, Less Than Jake, Trapt, Velvet Revolver, Shinedown, Bon Jovi, Def Leppard, Tantric, Static-X, Puddle of Mudd and the Strokes.
For more on Audioslave, check out the feature “Beyond The Sum Of Their Parts.”