Nickelback's next video will be an effects-laden extravaganza for the song "Feelin' Way Too Damn Good," directed by Martin Weisz. The band probably could have used the same footage if it had covered "You Light Up My Life."
The video begins with frontman Chad Kroeger standing on a dark street grabbing at an incandescent pinprick that flickers before his eyes like a firefly. As soon as he opens his palm, the real illumination begins. Beams of light spout from his hand and encircle his bandmates like something from Disney's "Beauty and the Beast." The phenomenon attracts packs of kids and young lovers, who migrate to where the group is rocking out.
Since the entire clip relies heavily on computer wizardry, Kroeger wasn't really sure what to expect when the video was shot in Los Angeles early this month.
"I haven't even seen it myself," Kroeger shrugged. "To be honest, it's a heavy special-effects video that is really going to make no sense to me until I see it 'cause I just have no idea [what it will look like]."
Since Nickelback's current single, "Figured You Out," is still doing well at radio, the band won't roll out "Feelin' Way Too Damn Good" until early next year. Around that time the group will also hit the road. There are already confirmed Canadian dates, which begin January 19 in Kelowna, British Columbia, and run through February 23 in Quebec City. Nickelback will follow the dates in March with another U.S. tour.