Oompa loompa doompa dee do, Craig David has a sweet new video for you.
Britain’s “it” R&B singer is playing Willy Wonka in the clip for “What’s Your Flava?,” the first single from his upcoming second album, Slicker Than Your Average.
Directed by Little X (Usher, Alicia Keys) and shot in Prague, Czech Republic, the video follows four contest winners into a magical factory. Unlike “Willy Wonka & the Chocolate Factory,” however, David’s is a music factory, and the rooms have cages full of cash and girls in white cat suits, rather than chocolate rivers and Oompa Loompa people.
David co-wrote “What’s Your Flava?,” which was produced by newcomers Marshall and Trell, otherwise known as the remix team the Ignorants. The song is scheduled to hit radio airwaves on October 7, according to the singer’s Atlantic Records spokesperson.
Slicker Than Your Average, the follow-up to the platinum Born to Do It, is due November 19.
The album finds David blending the U.K.’s two-step sound with various elements of hip-hop, pop and rock. It features longtime collaborator and Artful Dodger mastermind Mark Hill, along with Soulshock (Destiny’s Child, Mary J. Blige) and Karlin (Whitney Houston, Monica), as producers.
Sting provides vocals on one track, “Rise and Fall,” a cautionary tale about the pitfalls of stardom.
Slicker Than Your Average track list, according to Atlantic:
- “Slicker Than Your Average”
- “What’s Your Flava?”
- “Fast Cars”
- “Hidden Agenda”
- “Eenie Meenie”
- “You Don’t Miss Your Water (’Til the Well Runs Dry)”
- “Rise and Fall”
- “Hands up in the Air”
- “2 Steps Back”
- “What’s Changed?”
- “World Filled With Love”