Nelly's apparently not afraid of over-saturating the market. While his debut solo album, Country Grammar, was still red hot, he went ahead and released an album with his St. Lunatics crew.
And now, with his "#1" single from the "Training Day" soundtrack on the way, he's already got another single and clip ready to go "Let Me in Now," off St. Lunatics' Free City.
While "#1" strikes back at the haters who've criticized his sound, "Let Me in Now" finds Nelly and the St. Lunatics just having fun.
"A St. Louis pageant [is] kind of the theme for [the video]," Nelly said Wednesday in New York, in town for Thursday's MTV Video Music Awards. "We're kind of running around backstage, and you know us backstage at a pageant, a beauty pageant anyway, you can imagine what's that like."
"We're not focused," said fellow St. Lunatic Kyjuan.
"Not at all," Nelly echoed, implying that the video will be as obsessed with sex as the song is.
Meanwhile, the multiplatinum rapper is already writing his next solo album, Nellyville, which will address the ups and down-downs of fame and fortune (see "Nelly's Studio On Wheels Heading To Nellyville").
"It's like everything in my little town, so to speak," he said. "The good and the bad that's been coming along with the success we've been achieving, although the good far outweighs the bad."
The good includes three VMA nominations for "Ride Wit Me" Best Male Video, Best Rap Video and Viewers Choice. But Nelly expects Eminem to be the big winner.
"I think he might pretty much do the Grammy thing here. Why not, though? The dude's been doing his thing," Nelly said, adding with a laugh that he thinks "Ride Wit Me" was the best video of the year. "I mean, what can I say? Promotion I need it."