December 5 [10:00 EDT] -- A proposed appearance by the Village People has reportedly been halted by a South Carolina restaurant company that doesn't want its business associated with a gay rights festival that is sponsoring the event.

The Associated Press reports that a May 2 Myrtle Beach show by the disco lords who gave the word hits like "Y.M.C.A." and "Macho Man" has been stopped by Burroughs & Chapin Co., Inc. which owns a restaurant and entertainment complex near the site of the proposed concert. The company has reportedly said that it doesn¹t want its business associated with the gay rights festival that is sponsoring the beach party the group was to have played.

Gay rights organizers denounce the company's move as "aggressively homophobic," and the festivals organizers are reportedly threatening a boycott of Burroughs & Chapin's various businesses