In addition to his part as one-fifth of the world's most popular boy band, 'NSYNC's Lance Bass has also started his own business, Free Lance Entertainment, which scouts and develops new talent.
This weekend, Bass will showcase five acts Free Lance Entertainment has discovered during competitions held at Planet Hollywood restaurants across the country during the past year.
Bass told MTV's Carson Daly that he enjoys working with his company because it allows him to the freedom to seek out talent in places and locales that don't get the media attention of Los Angeles, New York, or even Orlando, Florida.
"It's basically to help artists. I develop them," Bass said. "I'm going out there and searching cities that are usually not looked at much. I get out there and get the raw talent and start artist developing." [RealAudio]
The five finalists will face
off this weekend on MTV, and in addition to the presence of Bass in the studio audience, celebrity judges Pink and Brian McKnight will be on hand to help pick the winner, who will be rewarded with a development deal with Free Lance Entertainment.
The "Free Lance Search" will air on MTV Friday at 4:30 p.m., Saturday at 8:00 a.m. and 8:00 p.m., and Sunday at 2:30 p.m. (all times ET).
As for Lance's other full-time job, 'NSYNC has just announced plans for another round of touring to support its "No Strings Attached" LP, starting on October 17 in Charlotte, North Carolina (see "'NSYNC Lines Up Fall Tour").