Bon Jovi will be shooting a video for “It’s My Life,” the first single from the group’s upcoming album “Crush,” in Los Angeles this weekend, and the band is inviting 1000 of its fans to participate.
The band is seeking an audience for the “in-concert” segments of the video, which will be directed by Wayne Isham. Interested fans must be over 18 and must register by calling the video hotline number, 310-252-9991. (Please note this is not a toll-free call.)
Participants will be chosen on a first-come, first-served basis, as only the first 1000 qualifying callers will be selected for the shoot.
The in-concert footage for the clip will be shot at the Second Avenue Tunnel (Second Avenue and Hill Street) in Los Angeles, tentatively between 6 p.m. and midnight (PT) on Sunday, March 19. The group is expected to perform a couple of numbers for the assembled crowd in addition to the usual endless repetition of the video track.
Isham has directed a number of videos for
the band, including “In These Arms,” “Bed Of Roses,” and “Someday I’ll Be Saturday Night.” He has more recently directed the Backstreet Boys’ “I Want It That Way” and Ricky Martin’s “Livin’ La Vida Loca.”
Fans who can’t make the event may be able to catch the group in New York City on Thursday, April 27 when it tapes “The Rosie O’Donnell Show” for a segment that will air the following morning. The group is also scheduled to appear on “The Late Show With David Letterman” on Tuesday, June 13, the same day “Crush” is released.
Bon Jovi will also be seen Friday, June 16 performing in Rockefeller Center as part of the Outdoor Summer Concert Series for “The Today Show.”
“Crush” is Bon Jovi’s first studio album since 1995’s “These Days.”