It's Barry...Barry Bright!

Season 3 Ep 48/2/2010

While working out with his trainer, Rob discovers that she has createdand built a new piece of exercise equipment. Determined to help launchit into the lucrative world of gimmicky fitness products, Rob creates analter-ego named Barry Bright and films an entire infomercial to promotethe new device, called the iCore Cruncher. He also helps Chanel, hisrapping receptionist, take her career to the next level by landing her aspread in Maxim magazine.