About Shawty Redd
His career in music began soon after, when he landed an internship with event promoters Twin Productions. In addition to learning the ins-and-outs of stage and sound set-up, the position allowed him to interact with some of the most successful southern artists of the time. In 2000, at the age of 17, Shawty Redd produced Atlanta artist Drama’s entire debut album, the RIAA-certified gold selling Causin' Drama, which spawned the hit single “Left, Right, Left.” He parlayed his success with Drama into opportunities for his protégés the 404 Soldiers and a placement on the soundtrack to 2001’s Save The Last Dance.
Soon thereafter, Redd forged a friendship with label owner turned reluctant rapper Young Jeezy. Driven by each other’s determination to attain success, the two opened a new chapter in Atlanta’s musical history.
At a point when Redd felt he might be ready to abandon the business of music, Jeezy approached him with an offer to purchase some tracks. Those twelve track became Jeezy’s critically acclaimed mixtape, Streetz Iz Watchin’, which catapulted the rapper to mainstream attention and a deal with Def Jam Records.
Redd’s signature sound became synonymous with “trap” or “dope boy music.” With production credits for artists like Gucci Mane and Maceo, as well as some of the most popular tracks on Jeezy’s label debut Let's Get It: Thug Motivation 101, including “Trap or Die,” “Air Forces,” and “Get Ya Mind Right,” it wasn’t long before he found his multi-layered, drum-laden style imitated. His popularity in the South also led to placements with Pastor Troy, Eightball & MJG, and on Young Jeezy’s sophomore effort The Inspiration. By 2006, he found it necessary to expand his production repertoire to incorporate his musical upbringing, creating more melodious songs like Black Jak’s “Ride and Swerve.” and Big Kuntry King’s debut single “Da Baddest".
Shawty Redd continues to celebrate milestones in his career