The Rej3ctz is an American hip-hop and electronic music group that originated from California's party scene, and rose to prominence in late 2010 with their single "Cat Daddy", and its eponymous dance, which became a viral phenomenon, reaching more than 70 million views on YouTube.
The group hit the music scene in 2008 with their underground hit "Rej3ct Stomp", and later with a dance called "Rej3ct". Their second record, "I'm Fitted", sampled Kris Kross song "Jump", which reached No.1 on the Billboard Hot 100 in 1992. The viral video for the song, which the group stated "showcased their eccentric style, comedy and individual characters", have reached over 200,000 hits on YouTube. The group made their television debut on BET's 106 & Park 10th Anniversary Special alongside Chris Brown. They have also appeared on The Mo'Nique Show.
The group rose to prominence in late 2010 when they released the single "Cat Daddy". The music video for the song, which promoted the dance of the same name, featured American artist Chris Brown. The song became a viral phenomenon, with the video reaching over 70 million views on YouTube, and the single charting at No.97 on the Billboard Hot 100. It also appeared at No.77 on the Hot R&B/Hip-Hop Songs chart. According to Thomas Clayton of The Daily Rind, the song had 14,000 downloads on iTunes in its first week and the video had 9 million pageviews at the time.
Kate Upton, who in February 2012 was the cover model for the Sports Illustrated Swimsuit Issue, recorded a video of the Dougie that went viral and garnered over 5 million hits in April 2011. She announced her intention to release a video performance of the Cat Daddy when she served as Grand Marshall for the 2012 Daytona 500. The video of Upton dancing on a break between photo shots was posted online on April 30. After garnering close to 1 million hits in the first 24 hours, YouTube banned her version of the dance from their site for being too risqué, but it was restored later with an age restriction.