Irving Domingo Lorenzo, Jr. (born June 26, 1970), better known as Irv Gotti, is an American hip hop and R&B record producer and is the founder of The Inc record label.
Irv was born in New York and is of African American and Dominican descent. A producer and music executive, he co-founded The Inc. with his brother Chris. The Inc. was originally Murder, Inc., but after legal troubles in the 2003, the company was renamed in 2005. He has produced songs for such artists as Jay-Z, Ja Rule, and Vanessa Carlton. He produced Jay-Z's "Can I Get A...", DMX's "What's My Name?", and Ja Rule's "Holla Holla". Gotti co-produced Vanessa Carlton's third album, Heroes and Thieves, with Channel 7, Rick Rubin and Stephan Jenkins, which was released October 9, 2007. In an interview with Angie Martinez in early May 2009, Gotti stated that his label, The Inc., was leaving Universal Records. He has an estimated net worth of $60 million.
Gotti co-produced Vanessa Carlton's third album, Heroes and Thieves, with Channel 7, Rick Rubin and Stephan Jenkins, which was released October 9, 2007.
Nicki Minaj's hit "Moment For Life" was recently used in her Pepsi commercial as part of her 'Live For Now' campaign. During a behind-the-scenes interview with TheInsider.com on the set for the ad spot, Nicki revealed that producer and former Murder Inc. label head, Irv Gotti, gave her the inspiration for the track.