Ira Losco is the kind of artist who gets noticed the minute she walks into a room, gets on a stage or enters a recording session. She has a magnetic charisma, which undoubtedly elevates her presence in the pop genre.
Ever since her memorable performance in Estonia, which was the closet ever Malta came to winning the Eurovision Song Contest with her second place, at just 12 points away from the title, Ira Losco has stolen the hearts of the country she was born and raised in, Malta.
Performing in 15 different countries around the world, with over 20 music awards under her belt, Ira Losco has been Malta’s leading female artist for the last decade, making her one of the most recognizable faces in her home territory.
“ She’s the biggest pop artist of Malta…. The opening track – The Way It’s Meant To Be “ from her new album is a clear indication that she is finally making music on her own terms.” The Times
Her stage presence, musical relevance and charisma have earned her attention all over the globe, mesmerizing those who come into contact with her. During a rehearsal with An all star Italian line up including Caludio Baglioni and an impressed Gianni Morandi who had never met her before was heard saying “ who is this girl with such a big and distinct voice ?” The island of Malta has produced great voices throughout the years such as Oreste Kirkop – opera tenor, Mark Storace –rock singer from Krokus, the recent Joseph Calleja –opera tenor as well as child prodigy singers appearing in talent shows – all of international fame.
The late Lucio Dalla has likened her to Italian super star Gianna Nannini and following her electrifying performance at The Isle of MTV Malta Special, Enrique Iglesias went out of his way to congratulate her on her show, while MTV Network Europe commented “ She‘s a true artist …the whole deal”
Ira Losco has released 5 number 1 albums (including unplugged/remix editions), a string of chart topping singles and has won every conceivable award from ‘Image Icon’ ‘Best Artist’, ‘Best Album’ as well as the Prestigious Medal for her outstanding national and international achievement presented by the President of Malta
She has performed in various countries, in front of audiences ranging from 1,000 to 80,000, played alongside renowned international acts such as Elton John, Katie Melua, Maroon 5, Akon, Mel C, Ronan Keating, Bob Geldof, Tokio Hotel, Gigi D`Alessio, Claudio Baglioni, Max Gazze, Sohne Mannheims, Silbermond, Duran Duran , Enrique Iglesias and many more. Her songs have also been covered by a number of international artists. Kelly Clarkson’s –‘Don’t waste my time ‘- was created around Ira Losco’s past release – ‘Uh Oh’
She is also active in promoting wellbeing and anti-bullying and has recently been made reading ambassador. She also forms part of the ‘Celebrity For Kids’ project. Ira Losco is also a speaker for Self-Empowerment and Self-Worth, having created and organized her own School Tour where she voluntarily visited more than 30 schools, giving talks and performing for students, also high-lighting the importance of women’s valid and precious contribution to society.
Ira Losco is also part of the animal awareness against Animals in Circuses and has also featured in nation wide TV Spots against animal cruelty.
She has been an avid supporter of the YMCA ( an organization caring for the homeless ) ever since her fronting her first alternative band TIARA, at the young age of 16. She earned the respect of fellow humanitarian Bob Geldoff when invited to his home in London prior to a concert they were both headlining.
“I haven’t seen a girl perform with such energy in ages “ Bob Geldoff
She is also a firm believer in LGBT Rights and has been praised for her fearless comments during hot debates in her country regarding this issue. She continues to support the ‘Malta Gay Rights Movement’ till this very day.
Her list of innovative projects, include her ‘Unmasked’ unplugged album, a 90 min running DVD entitled ‘Living It’ capturing various highlights and concerts in her career and a Photographic Journal by award wining UK photographer Allen Venables” which is a 400 page book featuring the stunning artist.
“I look around me, savour what there is around, but then I pretty much chart my own course. I’m always thinking “ok that’s done, now I’m going to do this….” she declares
Ira continues to travel the world to perform her music. In recent years she was given a golden opportunity to perform in front of an audience of 80,000 for Sri Sri Ravi Shankar in Germany at the Berlin Olympic Stadium, before his sudden passing.
Ira Losco’s latest body of work “The Fire” is her best selling album to date. Her 4th studio album topped the ITunes Malta charts for 11 consecutive weeks, followed by Adele and Coldplay. “The Fire” is also being featured internationally and gaining some very valid reviews.\u2028
"The Fire" promises to continue Ira's ascendant journey through authentic pop gems.” Carlos Carlvalho
Her fist single “What I’d Give” was the perfect Summer hit for 2012, with its reggae pop sound, scooping up an award for ‘Best Single’ and ‘Best Video’ and earning Ira yet another ‘Best Artist’ award.
“The Person I Am” became the first local hit to enter the Top 30 charts and maintain the number 1 spot for 6 consecutive weeks.
The release of her third music video and single “Me Luv u Long Time” is already proving to be yet another hit. Reaching the number 1 spot after just 3 weeks of its release and holding the number 1 spot once again.
“Writing this album was like a release. There was so much I wanted to say and experiment with. I had no inhibitions and I wanted to bare my soul without setting any parameters. Many a time artists find themselves constrained through a genre because their music is pigeon-holed” - Ira Losco
Staying steadfastly true to herself paid off both critically and commercially for the Maltese born artist.
“Ira seems less interested in slotting into categories and more keen on just following her own groove “ Teodor Reljic
Her latest album “ The Fire” can be purchased from all digital portals around the world. Fans are asked to visit Ira Losco’s popular You Tube channel - http://www.youtube.com/user/IraLosco - and face book fan page –
https://www.facebook.com/iraloscofanpage where they can find more info about the artist and current news.