About DJ Cassidy
DJ Cassidy has always strived to be undefined, a deejay sought after to play all music, for all people, all over the world. After rocking renowned parties for nearly two-thirds of his life, Cassidy will be releasing his debut album on Columbia Records in late 2013. The record is the culmination of a lifetime of deejaying around the globe, observing people react, and making people move. "I set out on a mission to bring the greatest and most universal dance music of all time back to the airwaves, back to nightlife, back to the dance floor," declares the maestro. To achieve his mission, Cassidy united the most legendary musicians from the late 1970s and early 1980s together for the first time in over thirty years to recreate the sound of their prolific era using no covers, no interpolations, and no samples. Then, Cassidy recruited an astoundingly eclectic roster of esteemed recording artists from his era to write and record original songs. The result is an epic opus of celebration whose inescapable rhythm and explosive spirit moves every body within its reach. DJ Cassidy recently debuted select songs from his album while opening for Jay Z and Justin Timberlake on their summer 2013 Legends Of The Summer stadium tour.
As a young child, Cassidy idolized Hip Hop Pioneers Kool Herc, Afrika Bambaataa and Grandmaster Flash. While many of his peers expressed their love of Hip Hop through the disdain of other musical genres, Cassidy expressed his by embracing all of the culture's vast musical influences. To emulate his heroes, he knew he had to play like his heroes. Cassidy studied the back of every record cover, learning who wrote and produced his favorite songs, as well as where and how they were created. He became fascinated with the interconnectedness of the music world. One record led the youngster to the next. A student he was, a party-motivator he was about to become.
Cassidy turned his childhood passion into a job during elementary and junior high school in New York City. These early years were both formative and limiting, as they provided him with definitive experience, but narrow audiences. Cassidy's first big break in nightlife came in the summer of 1999 when he landed weekly gigs at several New York City hotspots. That fall, Cassidy attended George Washington University in Washington DC. He commuted home each weekend to maintain the club residencies and soon transferred to New York University where he graduated in 2003 with a major in sociology. In the summer of 2000, DJ Cassidy began a three-year stint at West Village nightclub, Halo. With the teenage deejay at its helm, Sunday nights at Halo grew to be a world-renowned party and fixture in New York City nightlife, attracting many celebrity regulars including Sean "Diddy" Combs. Diddy soon began hiring Cassidy for all of his well-known events including his MTV Video Music Award parties, Grammy parties, fashion shows, and White Parties in The Hamptons.
DJ Cassidy's personal clientele quickly grew and now reads like a who's-who of iconic figures. That list includes President Barack Obama, Oprah Winfrey, Jay-Z, Beyonce, Justin Timberlake, Jennifer Lopez, Kanye West, Kim Kardashian, Russell Simmons, LA Reid, Anna Wintour, LeBron James, Jerry Seinfeld, Vera Wang, Tory Burch, Tommy Hilfiger, Patricia Field, Tina Turner, Tyler Perry, Alicia Keys, Mary J. Blige, Pharrell Williams, Nas, LL Cool J, and Naomi Campbell.
Performing for such an acclaimed roster, Cassidy has deejayed some of the most noteworthy events of his time. These events include Oprah Winfrey's New Years Eve bash in South Africa to celebrate the opening of her Leadership Academy For Girls, Jay-Z and Beyonce's New York City home wedding, Naomi's Campbell's 36th birthday in Dubai and 40th birthday in Cannes, Jennifer Lopez's wedding to Cris Judd and 40th birthday hosted by Marc Anthony, L.A. Reid's fiftieth birthday in New York City, Tina Turner's seventieth birthday in Swizterland, Kim Kardashian's wedding to Kris Humphries, The Black Eyed Peas' Concert 4 NYC on Central Park's Great Lawn, Anna Wintour's annual Met Gala after-parties, and a multitude of events for The President of the United States.
In 2009, DJ Cassidy was called on to perform for President Barack Obama. In addition to deejaying live at one of the President's ten Inaugural Balls, Cassidy programmed the music for all of the other nine balls. Later that year, Cassidy played at the Democratic National Committee's "Welcome Home To Chicago" event for The President. In 2011, Cassidy performed at President Obama's fiftieth birthday party in The White House. In September 2012, Cassidy acted as the musical supervisor and one-man-house-band for the Democratic National Convention. During the President's 2012 campaign, Barack Obama's campaign office enlisted Cassidy to create and lead DJs For Obama, a group of influential deejays who would contribute meaningfully to the re-election campaign. Once elected, President Obama called on Cassidy again, this time to perform at The White House on the night of his second Inauguration.
DJ Cassidy routinely performs for many industry-leading brands including Louis Vuitton, Victoria's Secret, Hugo Boss, Nike, The Gap, Lacoste, Audemars Piguet, MTV, BET, Sports Illustrated, Billboard, Rolling Stone, and Vogue. Cassidy also performs regularly at the hottest nightclubs around the world from New York to Los Angeles, Miami to Las Vegas, St. Barths to St. Tropez, Paris to Tokyo, Sydney to Dubai.
DJ Cassidy is widely recognized as a leader and innovator in style. His boater hats, cricket sweaters, suede pants, vintage brooches, signature pink and green color scheme, and overall unique take on classic menswear have established him as an influential figure in fashion. Paper Magazine has named Cassidy one their most beautiful people, US Weekly and Time Out New York have named him one of their most stylish, the New York Post has named him one of their most eligible bachelors, and Vanity Fair has stated, "Cassidy's flair for a fly outfit rounds out his personal appeal." Cassidy has starred in print campaigns for Tommy Hilfiger, Fila, and Rockport (with whom he released the DJ Cassidy Bridgeport Boat Shoe), a national and international television campaign for Blackberry, and the Comedy Central series Russell Simmons Presents in which Cassidy acted as the deejay, co-host, and musical supervisor.
DJ Cassidy's New York City birthday parties have taken on legendary status and have become widely regarded as the party-of-the-year in the music industry. Cassidy began throwing the grand bashes in 2001. Each year, the deejay enlists legendary old school performers such as Doug E. Fresh, Slick Rick, Big Daddy Kane, Naughty By Nature, Nice 'N Smooth, KRS-One, Rakim, Q-Tip, Bell Biv Devoe, and Bobby Brown to surprise his guests. In 2009, Cassidy hosted his birthday at the New York Public Library and, in 2011, he hosted the party at the Intrepid Sea, Air, & Space Museum where he reunited all six members of pivotal R&B group, New Edition.
DJ Cassidy has gained worldwide acclaim for electrifying crowds through his unique capacity to effortlessly blend musical genre no matter the crowd or setting. His fans rely on him to capture sounds that are hot and cutting-edge, but also those that are classic and timeless. Drawing on all forms of music, DJ Cassidy continues to astound audiences with his uncanny ability to connect to everyone within his reach.