Devi Sri Prasad (born 2 August 1979) is an Indian music composer, playback singer and lyricist in Telugu and Tamil films, currently residing in Hyderabad, Andhra Pradesh & he won 6 Filmfare Awards for Best Music direction.
Sri Prasad was born in Vedurupaka, East Godavari District, Andhra Pradesh, India. His family later moved to Chennai where he completed his schooling and BBA graduation. Music fascinated him since an early age and he won several prizes in light music and dance competitions in his childhood. At school, he used to learn Kabir dohas and other such stuff and compose his own tune for them. His father G.Satya Murthy is an accomplished script writer and his grandmother Devi Meenakshi is a classical musician.
He is a disciple of renowned mandolinist U. Srinivas and he learnt Carnatic music from him. He was heavily inspired by the works of Maestro Ilaiyaraaja and Michael Jackson.
He started off by composing tunes for college functions. He gave music to '50-50', a serial on Gemini TV and lent his voice to its title song. He got the big break when Magnasound featured his song 'Ey Unnoda' in the their collection of Tamil pop songs called 'Dance Party'. This song, along with the video, catapulted his music career into a new dimension. Later on, the company asked him to do his own album, and it was eventually released as 'Mr.Devi'.
Producer M.S. Raju was impressed with his talent and asked him to compose for his mythological movie 'Devi'. DSP, the 17-year-old debutant surprised everyone with his songs and meticulous re-recording involving vedic chants and choral hymns. Both soundtrack and background score were highly appreciated with the song "Nee Navve" still being very popular. He then composed a single song "Konte Baapu" for popular Telugu director Srinu Vaitla's directorial debut venture Nee Kosam. His next venture was 'Navvuthu Bratakalira' and the songs "Dhinana Thom Thakita" and "Konaseema Kurradanni Ro" became popular and earned him more opportunities.
His big breakthrough came with Anandam in 2001 and the album went on to become a colossal hit and changed his life as a composer. Songs like "Kanulu Therichina" and "Evaraina Epudaina" had a huge impact and DSP's career took an upswing from here. The peppy "Udayinchina" from Kalusukovalani is still popular and is performed in many dance shows. Krishna Vamsi's patriotic film Khadgam followed and became a big hit musically due to "Nuvvu Nuvvu", "Govinda" and "Aha Allari".
His first major venture was the romantic comedy Manmadhudu, starring Tollywood biggie Nagarjuna. The songs were appreciated for their freshness and melody. Even his background score for the film was highly appreciated.
Varsham earned him stardom as a composer with all songs becoming huge hits. The songs "Nuvvostanante" and "Mellaga" are still popular among the youth. The album is another landmark in DSP's career after 'Anandam' and he was soon flooded with offers. It fetched him his first Filmfare Best Telugu Music Director Award for the film Varsham. Venky was extremely popular, thanks to dance numbers like "Silakemo" and "Gongura Thotakada".
He composed music for Sukumar's directorial debut Arya. The whole album became hugely popular, especially among the youth. He then composed music for Megastar Chiranjeevi starrer Shankar Dada MBBS and Nagarjuna starrer Mass. They became huge hits and catapulted DSP to the top league of music directors. These albums also cemented his place in the industry and he proved his versatility in composing mass as well as melodious songs Nuvvostanante Nenoddantana, Sachien and Bunny fared really well among his next few albums. "Kanmoodi" and "Vaadi Vaadi" from 'Sachien' were instant hits and DSP's success streak extended to Tamil Industry too.In 2005 he won second time Filmfare Best Telugu Music Director Award for the film Nuvvostanante Nenoddantana.
He started off 2006 by composing Prabhu Deva's periodic drama Pournami. The album was well received, but it was overshadowed by the tremendous musical success of Bommarillu. Consequently Devi Sri Prasad won his third Filmfare Best Telugu Music Director Award for his highly acclaimed work in Bommarillu. After Jagadam and Shankar Dada Zindabad, he got special recognition for composing item numbers.
The music of Pawan Kalyan starrer Jalsa became a stupendous success and musical hit of the year and won Filmfare Jury award. Kamal Haasan chose Devi Sri Prasad for the background score of his magnum opus Dasavathaaram and his dream of working with the legendary actor came true. His ability to compose, sing, write and set the stage afire during live shows made Kamal Haasan call him 'The Showman'. "Daddy Mummy" from Villu and "Excuse Me" from Kanthaswamy became very popular and enhanced his reputation.
"Ringa Ringa" from Arya 2 was a chartbuster and received nation wide recognition. Popular Bollywood actor Shahrukh Khan once danced to this song while another star Salman Khan used it in his movie Ready.
Notable albums like Namo Venkatesa, Singam, Manmadhan Ambu, Mr.Perfect, 100% Love, Dhada, Oosaravelli and Venghai followed, with most of them becoming commercially and critically successful. 100% Love earned rave reviews for its novelty and appealing mix of numbers.
Among them the albums of 2012, Gabbar Singh, Julayi and Sarocharu were highly successful. The music of Gabbar Singh became a massive hit for his acclaimed and hugely popular work for the film, he received his fifth Filmfare Best Telugu Music Director Award this film. The background score of Damarukam was highly appreciated.
In 2013 Mirchi, Iddarammayilatho, Singam II, Yevadu, Attharintiki Daaredhi and Mahesh Babu starrer 1-Nenokkadine albums achieved phenomenal success and went on to become the biggest musical hits of 2013. The background score of '1-Nenokkadine' got special mention and is regarded as his best work till date. His work for Ajith's Veeram was a big plus for the movie success with "Nallavannu" and the title track becoming superhits. Attharintiki Daaredhi film he received his sixth Filmfare Best Telugu Music Director Award
His collaborations with directors such as Srinu Vaitla, Sukumar and Trivikram produced some of his career best works.
Music style and impact:
Most of his songs follow a simple rhythmic pattern and orchestration without overproduction. He is adept in composing fast-paced, peppy numbers with catchy hooks which become a rage among the youth and masses. He derives inspirations from Telugu folk songs and phrases quite often.
Apart from composing, he sang some of his tracks too. He also sang for A.R Rahman, M.M. Keeravani, Mani Sharma, Yuvan Shankar Raja and others. He occasionally writes lyrics for some of his songs. He is passionate about Photography too and his recording studio in Vadapalani has all the facilities for professional photo shoots.
South Indian International Movie Awards
SIIMA Best Music Director Award for Gabbar Singh (2012),
Filmfare Awards South
Filmfare Best Telugu Music Director Award for Varsham (2004),
Filmfare Best Telugu Music Director Award for Nuvvostanante Nenoddantana (2005),
Filmfare Best Telugu Music Director Award for Bommarillu (2006),
Filmfare Best Telugu Music Director Award for Gabbar Singh (2012),
Filmfare Best Telugu Music Director Award for Atharintiki Daaredi (2013),
Santosham Film Awards
Santosham Best Music Director Award for Varsham (2004),
Santosham Best Music Director Award for Nuvvostanante Nenoddantana (2005),
Santosham Best Music Director Award for Jalsa (2008),
Santosham Best Music Director Award for Gabbar Singh (2012),
CineMAA Award for Best Music Director for Varsham (2004),
CineMAA Award for Best Music Director for Arya 2 (2009),
CineMAA Award for Best Music Director for Gabbar Singh (2012),
Maa Music Awards
MAA Music Award for Most Popular Music Director (2012),
MAA Music Award for Best Music Director for Gabbar Singh (2012),
MAA Music Award for Best Love Song for Pilla Nuvvuleni From Gabbar Singh (2012),
MAA Music Award for Best Item Song for Kevvu Keka From Gabbar Singh (2012),
Gulf Andhra Musical Awards (GAMA)
Best Melody Award for Violin Song From Iddarammayilatho (2013),
Best Background Score Award for Mirchi (2013),
Best Music Director Award for Attharintiki Daaredhi (2013),
Mirchi Music Awards South
Mirchi Music Award South Best Song of the Year for Ringa Ringa from Arya 2 (2009),
Mirchi Music Award South Album of the Year for Arya 2 (2009),
Mirchi Music Award South Best Song of the Year for Akasam Ammayaithe from Gabbar Singh (2012),
Mirchi Music Award South Listeners Choice - Song of the Year for Kevvu Keka from Gabbar Singh (2012),
Mirchi Music Award South Album of the Year for Gabbar Singh (2012),
Mirchi Music Award South Listeners Choice - Album of the Year for Gabbar Singh (2012),
Mirchi Music Award South Best Music Director for Gabbar Singh (2012),
Margadarsi Big Telugu Entertainment Awards
Best Music Director - Attharintiki Daaredhi (2013),
Hyderabad Times Film Awards
Best Music Director - Gabbar Singh (2012),
ISAI Aruvi Tamil Music Awards - Best Music Director (2009),
Vijay Music Awards - Popular Song Of The Masses - Kadhal Vandhale from Singam (2010),
ITFA Award for Best Music Director for Venghai (2011),
TSR TV9 Award for Best Music Director for Damarukam (2012),
Audi RITZ Icon Award (2013),
(2014) Filmfare award - Best music director for "Attarintiki Daredi" (2013) Telugu