Consequence’s Bio for VH1
Consequence is an accomplished rapper, songwriter, producer, fashionista & video director who’s worked in the music business for over 2 decades. His first endeavor was performing and writing 7 records on A Tribe Called Quest’s “Beats, Rhymes & Life” which debuted #1 on Billboard 100 and Top R&B/Rap Charts.
In 2004, Consequence was featured on Kanye West’s “College Dropout” which debuted #2 on Billboard 200 and won the Grammy for “Best Rap Album”. After the completion of the West’s “School Spirit” Tour, Consequence released his critically acclaimed Retail Mixtape “Take’em To The Cleaners” which garnered the attention of Sony Urban Music.
By 2005, Consequence had signed to Sony Music/Columbia Records and appeared on West’s sophomore LP “Late Registration” on the fan favorite which also features Cam’Ron. Cons was also commissioned to appear on EA’s “Fight Night”.After months in the studio and touring with West, Consequence teamed up with DJ Khaled, West and Legend to release the single “Grammy Family” which garnered a MTV World premiere. Cons’ released his debut LP “Don’t Quit Your DayJob via Columbia Records independent division “Red Ink” and debut on Billboard #1 US Heatseekers. While touring with Kanye West on the “Glow In The Dark Tour” he was filmed playing Jay-Z in an intense battle of Connect Four which would eventually be the starting point for the hugely popular video log series “Cons TV”. Being one of the 1st artist to utilize the platform known as “Kyte”, Cons revolutionized fan-access by bringing them backstage and documenting many magic moments that included Kanye West, Beyonce, P.Diddy, Jay-Z, Pharell plus many more to garner over 6 Million views online.
Consequence and West co-wrote four tracks on Kanye West’s 4th platinum LP titled “808’ & Heartbreak”, including “Amazing” which was the NBA Playoff Theme Song for 2010. By August, Kanye had enlisted Cons to co-write with himself, Beyonce & Jay-Z for Beyonce’s appearance on “See Me Now. In the same session Jay-Z had revealed to Consequence that Beyonce had cut a version to his song called “Party” which ended on Beyonce’s “4” LP and went on to be the #1 Record at Urban Radio as well as receiving a Grammy Nomination and BET Award. (Consequence is credited as a Co-Producer and Additional Vocalist on “Party”)
In September 2010,. Consequence decided to form Band Camp Records. In 2011 for MTV’s RapFix 1st Anniversary Consequence would be awarded “Best Freestyle” and was crowned “Mr. RapFix” after introducing his newborn son, Caiden to the world, live on the air.
2012 has brought collaborations with Busta Rhymes, Pooch Hall, John Legend, Jerry Wonda, Waka Flocka, Kid Ink, Lil Chuckee and recording a track titled “Access Hollywood” for the Xbox Kinetic game “NBA Baller Beats” as well recording a track for the upcoming 2K Sports MLB 13’. Cons’ highly anticipated Mixtape “Movies On Demand 4” is being released January 2013. Consequence is near completion of his Sophmore LP “Start Your Own Business” which will be released to coincide with his appearance on Season 3 of “Love & Hip Hop” alongside his longtime love Jennifer “Jen The Pen” Bayer and their son Caiden Mills.