CHARLES WRIGHT, founder and leader of the legendary Watts 103rd Street Rhythm Band pinned the world renowned "Express Yourself". His songs have been covered by legendary artists around the globe such as Ray Charles; jazz great Les McCann; Pop star Della Reese; Ohio Funkateer Rodger Troutman & Zapp; Musiq (Soul Child); former Monkey's Mickey Dolenz; The Ohio Players; and The Swiss Lon genes Symphony Orchestra. During the rise of Hip Hop in the 80's many rap artists lifted chunks of funk from Wright's wax, which included N.W.A. Brand Nubian Funk; Naughty By Nature; Gang Starr; Sean Puffy. Combs and others.
“Express Yourself” sells Bit Burger Beer, Algida Ice Cream and Nokia products across the European continent. The Los Angeles Lakers showcase “Express Yourself” at their start-up games, and the NBA featured the classic song in its 2004 “I Love This Game” TV Campaign. Kinko’s uses Express Yourself in its international marking strategy, and Kohl's Clothing Stores chose the tune for its “Spring Fashion Champaign”, while the Jenny Jones Show used it as their theme for an entire season. “Express Yourself” also provided the theme for both the Democratic National Convention and the 2004 Olympic Games Celebration. By mid 2010 Coffee Mate had TV viewers stirring it up to the tune of Express Yourself. Other compliment to the unforgettable tune includes The PGA, U Draw, Tide Soap, Nike, Burger King; Singer Sewing Machine; and the list goes on and on. Yet another compliment was made to the timeless appeal of Express Yourself when Good Morning America used it as a theme for their Advice Guru Talent Search.
Whenever a motion picture film calls for an instantly recognizable sound track, Charles Wright classics have been utilized in films such as “Panther” “The People Vs. Larry Flint” and many others. His hit song “Do Your Thing” set the stage for a chilling plot turn in the 1970's pornographic study of “Boogie Nights.” Wright's music has been used not just in action films but in comedies as well simply because it makes the audience feel good. “Express Yourself” has been in dozens of movies such as Brad Pitt and Angelina Jolie's “Mr. and Mrs. Smith”, “Cheaper By The Dozen”, and Universal/Paramount’s “The Little Fockers”, starring Ben Stiller and Robert Dinero. The talented and passionate artist re-arranged a version of “Express Yourself” with a message to youth to “Protect Yourself” from sexually transmitted diseases. He performed the tune for an excited audience at the first Aids Walk Circle of Life Concert at the Los Angeles Greek Theater last year.
Charles Wright's productions produced the documentary “Bring Back The Harmony” and the concert presentation “Live at the Ford Theater.” Headed for the airwaves in his latest venture “His Express Yourself TV Show” featuring guests such as Little Richard, Brenda Lee Eagar, Hank Dixon of The Originals and Charles McCormick of the group Bloodstone has intrinsic historical value. The show covers legends from various fields of endeavor and especially the entertainment field. Charles however, is not stopping there. He is presently excited about the release of his new CD “Let’s Make Love Tonight”, his 28th. This CD is dedicated to those who truly love Soulful music, and can be used as a tool to rekindle the hearts and souls of lovers everywhere. “Let’s Make Love Tonight” in fact is marketed as THEE gift for your lover.